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The client card as an essential instrument

    

 By Mauro Libi.- For organizations, a very important and very useful tool is the "client card". This instrument has suffered some changes since, the evolution that has had the world and the businesses. Also, this instrument should get all the information that allows offering a better service to the organization’s clientele.

     First, this tool is fundamental, since it is the information source about the client, the company or enterprise. It includes brief and precise facts about the organization's clientele.

     Second, the client card will help your business to keep up a good relationship with the customer, personalize the deal, retain it and probably, get potential sales.

     Third, the client tab is a platform for a huge amount of marketing actions, external communication and conventional advertising that the organizations throw to the consumers.

     In addition, the client file folder should have the basic information of the client, such as name, surname, the organization that it belongs, address, telephones, email and some others information. Then, there is the complementary information, referring to the information related to the client that provides to the company to offer a much more personalized, timely and targeted service to their expectations and actual consumption needs.

     Accordingly, among this complementary information, it should include who are the closest client, their secretary and the names of those in charge of their organization's departments, who are their external advisors, their brokers, the client academic information, education level, trade, title, and specialization and masters studios. Also, it includes the family information, such as your marital status, if you have children (your wife in case of being married).

     In the category, of other information, will include the information related to your browsing habits our organization website, the request history for information that has formulated through social networks, their exchanges in business networks such as LinkedIn and so on. It is not a question of conducting exhaustive interrogations to your clients to get this information. Some can obviously achieve them in the page registrations to their digital platform, but others provide their behavior in web services through the various tools that technology makes available to us.


     And last but not least, the client tab should have the purchases history, "no purchases". This can also be achieved through technological advances or something as simple called "empty cart". 

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