Mauro Libi Entrepreneur

     By Mauro Libi.-   We have talked about the millennials and the generation K regarding their behavior with the online market. Today we will refer to the generation Z, which includes those born between 1995 and 2004, a group of people that begins with the end of the economic bubble to the present day. They are the post-millennial generation, the very young teenagers and adults around us.      Well, this group doesn’t like the online market, they prefers to go to the physical establishments to make their purchases. For them, the Internet isn’t a good scenario to meet their needs for products and / or services. This has been demonstrated by the studies and polls that have carried out. According to analysts, the main reason for this behavior is the lack of access to credit cards.      The audience aged between 13 and 21 years, purchases online only in a minimum percentage that doesn’t exceed 20 percent. This po...

By Mauro Libi. - The marketing director is a confusing job. A lot people think they are chief financial officer (CFO). As a director, one of their main functions is guide and controls the marketing plan creation. The director will correspond visualize from the distance with perspective. Directors need to guide their workers and collaborators to make their contributions for the plan elaboration since; the actions of each area will purpose what to do. Also, they will draw the basic lines and the integrants of each area will be developing the idea. Then, it will reunite all of them and will give them the whole vision.      In the same way, they will have the power over the marketing budget for the control, investment and efficacy, that’s why, it is confused many times as chief financial officer. Besides, the marketing director coordinates and motivates their teamwork. This is third huge function and probably the most important. If you motivate your workers, yo...

     By Mauro Libi.-  Advertisement are essentials to make your company be known and can grow, that’s why social networks are a really good instruments and what’s best, they are cheaper.      A strategy to make your business be known is using the personal brand. They give the opportunity to make your company be famous by straight way of the different activities developed inside the enterprise, for example: attending events where the topics have connections with your activities. It’s an opportunity to sneak information about your entrepreneurship.      Obviously, advertising campaigns need to be presents and if your budget is good to you, you can use them such as: Google AdWords, Facebook Ads, and Twitter Ads. Also, you can use blogs, a personal blog. This contains banner and advertisement of entrepreneurship promotion. Spread among professional contacts and the online channels that are willing to promote your per...