Mauro Libi Entrepreneur

By Mauro Libi . It has become accepted fact that a positive attitude will affect any business.  From management to motivating the other employees by believing in their ability and the ability of the company to be successful. They carry that message within their inner self and their attitude is felt in every aspect of the company. The salesman believes in their companies's product. Because they believe in themselves and in their product , they go with a mission to promote the word on the value of their company and their product to their customers. Their customers feel all this positive energy. The positive energy is out there, even when not verbally expressed it is felt in the attitude of the salesman. The customer will buy more products from your company because the aura permeating the surrounding area is of a win win attitude. Most customers buy based on emotion.  Of course they want quality and good price. However everything else being equal the customers will buy...

By  Mauro Libi.  "Whether you think you can, or you think you can't--you're right. ". This is a quote by Henry Ford. These inspirational words of pure positive thinking are what helped to change a boy born to a farmer and with great effort he became one of the wealthiest men in history. A positive person should follow Henry Ford’s advice. He had many failures before he made money. He tried several times to start up his own company. He went from failure to going bankrupt. His attitude was that failure is just an opportunity to learn a good lesson. His life story is a true story in how s farm boy with positive thinking could become one if the richest meet in history. His other idea was very revolutionary for his era.  No one believed that it could work. But the positive mind and positive attitude made it to be the great company and success story.  Henry Ford had some a business initiative in mind that many today would call a share value initiative. Actuall...

By Mauro Libi Crestani . Buying decisions are always the result of a change in the customer's emotional state. While information may help change that emotional state, it's the emotion that's important, not the information. Our emotions trigger us to buy. Don't make the mistake thinking that people buy what they need. People buy what they want. Needs are driven by logic while wants are driven by emotions. If you figure out the key to how to appeal to a customers wants  then you can find more eager customers. This is all about………  ‘Positive Marketing.’ You have to create a positive customer attitude toward your product. The $200 pair of  jeans that you are selling has to be the one that teens find appealing. They could easily let their mom pick out a $15 pair of jeans, but that is not what they want and their wants dictate their needs and therefore it is not what they will buy. Does your marketing give off a positive appeal to your target customer...

By MauroLibi Crestani . The drive to achieve results is initiative. One must have the urge to perform well and reach the set goals. Initiative is the desire to win, to do well. An athlete can not win the competition that he is in  if he does not have the initiative to take home the prize. It is what makes a runner get up early in the morning and run those extra miles at speeds that causes his body agony. It is what is needed to win the game. In business, targets have to be achieved and without initiative one cannot do so.  Setting goals and the mindset  to achieve them  will have a positive effect of the rest of the employees. A manager who shows much initiative in attaining results will also encourage his or her staff to do the same. Motivation levels will be at a high as the bosses employees sees your enthusiasm and confidence in the goal and it will be contagious and they too will have increase motivation to make it work.( Mauro Libi Crestani ) With ...

By  Mauro Libi Crestani . Some readers have asked me if all successful business leaders have always been icons of positive thinking. My opinion is that many of them have, but there are others who approached their career goals with an attitude of "I can do it." So is the power of positive thinking  the key to success? I refer to research by Barbara Fredrickson, a professor of psychology who has written extensively about positivity. That research and have played in other entries in this blog. Fredrickson found that those with positive thoughts have a greater ability to take into account new information. Positive thinking perspective and improves the ability to "connect the dots", which allows optimistic people to cope with the problems and obstacles with a different attitude that usually allows them to win. The reality is that positive thinkers have more energy. If you see things in a positive or negative way, this personality trait called dispositional...

By  Mauro Libi Crestani . Some readers have asked me if all successful business leaders have always been icons of positive thinking. My opinion is that many of them have, but there are others who approached their career goals with an attitude of "I can do it." So is the power of positive thinking  the key to success? I refer to research by Barbara Fredrickson, a professor of psychology who has written extensively about positivity. That research and have played in other entries in this blog. Fredrickson found that those with positive thoughts have a greater ability to take into account new information. Positive thinking perspective and improves the ability to "connect the dots", which allows optimistic people to cope with the problems and obstacles with a different attitude that usually allows them to win. The reality is that positive thinkers have more energy. If you see things in a positive or negative way, this personality trait called dispositional...

I would like to share with you an article written by James Clear  about How Positive Thinking Builds Your Skills, Boosts Your Health, and Improves Your Work.  Positive thinking sounds useful on the surface. (Most of us would prefer to be positive rather than negative.) But, “positive thinking” is also a soft and fluffy term that is easy to dismiss. In the real world, it rarely carries the same weight as words like “work ethic” or “persistence.” But those views may be changing. Research is beginning to reveal that positive thinking is about much more than just being happy or displaying an upbeat attitude. Positive thoughts can actually create real value in your life and help you build skills that last much longer than a smile. The impact of positive thinking on your work, your health, and your life is being studied by people who are much smarter than me. One of these people is Barbara Fredrickson. Fredrickson is a positive psychology researcher at...