Mauro Libi Entrepreneur

By Mauro Libi.-     Nowadays, the financial structure of organizations has undergone transformations. Economic approaches are no longer the same as in previous times and accounting policies have evolved, giving entry to what is known as creative accounting. This concept is a digression from the fundamental principles of the accounting profession, as it is based on the manipulation of information with defined interests. A trend that has put in question the ethics of the accountant.      Creative accounting consists to manipulate the information to falsely alter what would be the natural result determined according to the accounting policy drawn by the company.  Given this panorama, accountants have a great moral and ethical challenge to reverse this situation and return the accounting to the norms of the duty to be. In the interior of creative accounting, there are conservative and aggressive accounting policies that lead to lower accum...

By Mauro Libi. - The marketing director is a confusing job. A lot people think they are chief financial officer (CFO). As a director, one of their main functions is guide and controls the marketing plan creation. The director will correspond visualize from the distance with perspective. Directors need to guide their workers and collaborators to make their contributions for the plan elaboration since; the actions of each area will purpose what to do. Also, they will draw the basic lines and the integrants of each area will be developing the idea. Then, it will reunite all of them and will give them the whole vision.      In the same way, they will have the power over the marketing budget for the control, investment and efficacy, that’s why, it is confused many times as chief financial officer. Besides, the marketing director coordinates and motivates their teamwork. This is third huge function and probably the most important. If you motivate your workers, yo...