By Mauro Libi.- We have talked about the millennials and the generation K regarding their behavior with the online market. Today we will refer to the generation Z, which includes those born between 1995 and 2004, a group of people that begins with the end of the economic bubble to the present day. They are the post-millennial generation, the very young teenagers and adults around us. Well, this group doesn’t like the online market, they prefers to go to the physical establishments to make their purchases. For them, the Internet isn’t a good scenario to meet their needs for products and / or services. This has been demonstrated by the studies and polls that have carried out. According to analysts, the main reason for this behavior is the lack of access to credit cards. The audience aged between 13 and 21 years, purchases online only in a minimum percentage that doesn’t exceed 20 percent. This po...
I am a Venezuelan entrepreneur and chairman of The Libi Group, which groups several companies including the Food Processing Industry, Cold & Macaracuay Service, Inproceca and Frimaca. On my blog, i write about business, entrepreneurship initiatives, market strategies and other topics.