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Different kind of millennials

   


By Mauro Libi.-  Millennials born between 1981 and 1995. Those young people between 20 and 35 years old, who came to change the society and became vital. It depends on the economy and organizations of the next times, so it’s necessary be careful. The companies and enterprises have warned and therefore are very aware of them.

     But pay attention, keep in mind that they are not a homogeneous group that we can define in a single way. There is a whole typology that should be kept in mind in order to understand them.

     The organizations know this and that’s why they understood that there are different types of markets and the products and/or services that cannot conceive them with the old criterion (age, sex and if they were adults or children). Famous millennials have become the main objective of a lot brands.

     On the other hands, reach to them requires know how we will do it and it involves knowing and understanding them. We have to know what characterizes them, what are the tastes and behaviors of this society part that completely disrupted the market and has put the company’s marketing departments to cut the brain to know how to tackle, address and please them.

     Studies have established that there are three types of millennials called:

     The millennials techysound, who are those music lovers in general, who feel guided sounds and unconventional designs. They love innovation and technology is one of their favorite hobbies. In this group they usually are between 27 and 28 years old. They are determined, mature and confident people. They know what they want and how want it.

     Then, we have millennials artechy, who bet on innovation and they are very curious. They like to experiment and take risks with. They use technology to produce art and to understand it. For them social networks are extremely valuable and provide an opportunity to convey messages.


     Finally we have, the millennials soundarty, is a category that includes the youngest within the group. They are specialists to transmit intense emotions; they love to remembering memories and dream about the future. Also, for them the family is very important, they are friendly and love the nightlife.

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