Mauro Libi Entrepreneur

One of the elements which has undoubtedly worked to support our growth, expansion and excellence projects in the last years, has been technology applied to business communication. I still remember when everything was reduced to memos, billboards, advertisements, photos and one or another printed publication in order to communicate inside the company; at the same time absolutely massive Advertising in existing media was in charge to go to the great public which included our customers and prospects.  Today we can say that with the advance of humankind, communication needed is also appearing. And our times make use of digital communication to improve business processes with more efficient and functional ways which allow more interaction, and overall, business productivity. Technology in communication expressed in the use of Internet, and with it, the Web, social networks, e-mails, multimedia resources (videos, infographics, memes, podcast, live broadcast, etc.); joine...

  By Mauro Libi .-  Hardly the objectives and goals inside an organization can be achieved without an optimal and fluid communication and, consequently, understanding among the workers. Due to the vertiginous nature of the processes at the present time and due to the progress and changes that are constantly occurring, companies are forced to adapt, reprogram, design and implement new policies and guidelines. It is therefore essential that there is an efficient and effective internal communication that can be successfully undertaken.      Internal communication is a service that should be understood and positioned inside organizations because it is an indispensable and irreplaceable management tool to support the changes and transformations of the company. In addition, internal communication is a fundamental instrument that depends directly on the management function, as well as the strategies, policies, mission and objectives that it define...

By Mauro Libi .-     Everybody knows that the whole world is going through an economic crisis and in the face of such circumstances the human being can only consider the scenario to fight against adversity. It is necessary to assume a proactive, creative and innovative role to get over the situation. The secret is to know how we can turn difficulties in opportunities.      In addition, it is very important to control negative emotions to work for solutions. The disadvantage is that it seems that not everyone is willing to take on this positive and proactive attitude. Every single individual has a leading role in this story and they should act to move on from this situation. We have to make sacrifices.      Communication is vital in this process. Governments, organizations and workers have to speak clearly, without half-measures, with their feet on the ground but without losing hope, which is fundamental. V...