Mauro Libi Entrepreneur

By Mauro Libi. “Everyone has an invisible sign hanging from their neck saying, ‘make me feel important.’ Never forget this message when working with people.” – Mary Kay Ash (businesswoman and founder of Mary Kay Cosmetics) “Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.” – Lee Iacocca (automobile executive, former President and CEO of Chrysler)   Mary Kay Ash and Lee Iacocca are two very successful business people with  a very important message about one of the secrets to their success. It is called positive reinforcement.   Employees are the backbone to any company. Payroll is usually a companies largest expense. Turnover in a company can be very costly. Having to train again a new employee. Losing an employee that has built up customer loyalty and trust can be very costly to a firm. Even when employees are paid well, I have found that many w...

By Mauro Libi Crestani. Living with a positive attitude is not only a way to business and personal success, it will allow you to happy with your success. Bob Marley sang songs that promoted positive attitude and thinking. For him it was a way of life.   We all have times when worry, stress, and anxiety control our lives.  When times are tough it’s easy to get caught up in worry and dread, and think that it’s not going to turn out well. Marley had a message….   “Don’t worry about a thing, every little thing is gonna be alright.”   In our darkest moments, Bob urges us to hold firm, as life is a cycle, and what is now bad will return to good, and what is good will return to bad. Essentially, he’s conveying here that there are a lot of things in life that are beyond our control, and that it makes no sense to catch a headache about such things. It’s just a matter of getting yourself to believe it. Believe it!     “Though the road’s b...

By Mauro Libi . Life definitely presents its challenges. When we are presented with a task to accomplish there are three periods of time that can either hinder us or enhance our abilities to see the task through.   A few months ago I went to a friend’s graduation. The guest speaker was a middle aged female CEO. She told a story of how her success started. The other students in her graduation class were limited by their lack of experience. When they went on interviews, it was always the same story. The job interviewer always asked about what experience that the graduate had with maybe a software program that they never worked on or with some business system that they knew nothing about. The graduate had to be honest and say that they lacked the experience and the job went off to someone else. This CEO when she first went on her first interviews “Postitve thinking is not only expecting the best to happen! Bit it is also about spoke about her experience with software and systems ...

By Mauro Libi Crestani. A cynic is a man who knows the price of everything, and the value of nothing.” , Oscar Wilde. Having a positive attitude opens your eyes. “A great attitude does much more than turn on the lights in our worlds; it seems to magically connect us to all sorts of serendipitous opportunities that were somehow absent before the change.”   We all have met people with negative and poor attitudes. They may be the people in your company that can not judge the value of a product beyond it’s cost. They were the ones that will tell you in many excuses why something will not work. In their mind and in their world nothing will work. They will tell you about the cost and the overhead and can not see a winning product.  The Swiss Watch Industry was, meanwhile, able to continue producing watches and once the war was over, enjoyed a market advantage that allowed it to command up to 90% of the world’s consumer watch industry. In 1954, Swiss engineer Max Hetzel ...

By  Mauro Libi Crestani.  Corrie and her family  accomplished more than most. They were Dutch and when the Nazi’s took over their country during World War II, they built a safe house to hide Jews and to save whom they could.   On February 28 1944, the nazis raided their house and arrested the entire Ten Boom family. They were first sent to prison and then to a concentration camp.  Corrie’s mom told her to instill a positive attitude within her to survive the camp, “There is no pit so deep, that he is not deeper still”. The family were strong believers in God, but the message was clear. There is no prison and situation so bad that they are not stronger than. Corrie was released from the camp ten months later by a clerical error. She was left penny less, yet her attitude was one of hope… . ”God does not have problems for me – only plans.”. After the war, she set up a rehab center in the Netherlands. She travelled the world as a public speaker, appearing i...

By Mauro Libi Crestani . Categorize Customers can be a very productive and profitable  initiative for an office. I was to quote an article called Increasing Sales Productivity By Getting Salespeople to Work Smarter   by Dr. Harish Sujan, Barton Weitz, and Mita Sujan. “While personal selling as a communication vehicle has the advantage of allowing salespeople to treat each customer differently, in practice, salespeople cannot take the time to treat each customer in a totally unique manner.” “The golden rule for every businessman is this: put yourself in the customers place.”  , Orison Swett Marden. People are different and companies are different. If you are trying to sell products to a woman’s boutique shop you may cater your sales pitch on beauty items, on items that would enhance a woman’s looks. If you were selling products to an auto repair shop, your sales pitch might cater to reliability of the product and its longevity. Once I saw a movie with Mel G...

“Creativity is intelligence having fun”, quote by Albert Einstein.   By Mauro Libi Crestani . Creativity is what makes one successful. It is coming up with that new winning idea, that new discovery, that new piece of music, that new painting or new book. In almost every aspect of our living and trying to reach our goals we will hit obstacles. Areas that will prevent us from reaching that goal. Albert Einstein had a solution for solving our problems and becoming a winner. “We can not solve our problems with the same thinking we had when we created them.” He was a strong believer in having a positive attitude, he believed that your attitude was also the same as your character. So if you had a positive attitude, you also had a positive character. Everyone knows that in the high technology world, the winning company is the one which has the greatest creativity. The one that comes up with the latest and best new technology. Of course  to come up with these new idea...