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International Business: Why? And for what?

Por Mauro Libi.- When the domestic markets have been fully covered, companies seek to expand beyond borders, so it has been since ancient times, when the great civilizations of humanity sought new markets for the placement of their goods. We can’t forget that the contact of America and Europe began in this way, with the search for a new route to the Indies. But back to our times; let us first define what international business is.       International businesses are the exchange of goods and services that takes place between agents belonging to different countries. It is a scenario where rules, conventions and behaviors apply that go beyond the local or regional. In times of globalization and digital revolution the distances that previously separated organizations that were at both ends of the globe have been reduced. New technologies put companies across the globe face to face and greatly simplify international business. There was never a better time for ...