By reputation is meant both the fame and the opinion about someone or something that people have. Meanwhile, for companies, reputation, we say that is the key to success. Having a good or bad reputation will be decisive for brands, as this valuation deprives the construction of the image of the organization. The corporate reputation is closely related to corporate citizenship or Corporate Social Responsibility (CSR), and a socially responsible company will be similar to a good person or a good corporate citizen, because it fulfills their economic, social and environmental duties. Specialists in Corporate Social Responsibility understand reputation as the opinion that stakeholders have about organizations. For many, there is a close relationship between corporate reputation and social responsibility, since one can’t exist without the other, without attention, meaning that both concepts are confused. CSR is a necessary but not sufficient for reputation, as a company with a good ...
I am a Venezuelan entrepreneur and chairman of The Libi Group, which groups several companies including the Food Processing Industry, Cold & Macaracuay Service, Inproceca and Frimaca. On my blog, i write about business, entrepreneurship initiatives, market strategies and other topics.