By Mauro Libi. - By self-esteem we refer to the assessment (positive or negative) that people have of themselves and that it is possible to measure through the thoughts, feelings and experiences that the individual expresses. It is (in colloquial terms) the value that a person gives to himself. The Royal Spanish Academy defines in its dictionary the self-esteem like the "generally positive valuation of everyone". Self-esteem is usually given a priori a positive assessment. Now, let's apply the concept to the personal branding strategy that people and particularly managers, develop. The first thing we have to point out, is that in order to measure self-esteem it is indispensable to know each other very well, to make a methodical analysis that helps to recognize the skills and the quality of the professional profile. Second, we note that self-esteem can grow or decrease according the circumstances. ...
I am a Venezuelan entrepreneur and chairman of The Libi Group, which groups several companies including the Food Processing Industry, Cold & Macaracuay Service, Inproceca and Frimaca. On my blog, i write about business, entrepreneurship initiatives, market strategies and other topics.