SEO is a good key for customers

By Mauro Libi.- Our websites shouldn’t be impossible for our clients to access. We need to transform our website into a place with good results and the clients can feel that we care about them and we need to search for new and potentials customers. Also, is a hard work to achieve but it is not impossible to transform from readers to buyers. That is the main goal.

First of all, we need to create great and original content that it is necessary to response the needs of potential clients. This will determinate the type of information that we are going to produce.

It exist three phases about Search Engine Optimization (SEO) at the moment to make a purchase.

1) Discovering phase: it begins when a client identify his need with the product that is being offered. For that reason, it is important to develop an informative content to help our clients and give them the accurate information as soon as possible.

2) Consideration phase: the potential client already knows that exist a solution to his need. Now, is up to us that the contents should need more specifics more than the previous phase since the client wants to go deep in the solutions. Then, our posts must to take into account it as strategies.

3) Decision phase: long tail keywords have a great weight on searching but they still getting problems when a client wants to access to the website. The contents go to those clients who makes decisions and for this reason, we use e-mails that allow a conversation with the client.

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