How does technology help in business communication?

One of the elements which has undoubtedly worked to support our growth, expansion and excellence projects in the last years, has been technology applied to business communication.

I still remember when everything was reduced to memos, billboards, advertisements, photos and one or another printed publication in order to communicate inside the company; at the same time absolutely massive Advertising in existing media was in charge to go to the great public which included our customers and prospects. 

Today we can say that with the advance of humankind, communication needed is also appearing. And our times make use of digital communication to improve business processes with more efficient and functional ways which allow more interaction, and overall, business productivity.

Technology in communication expressed in the use of Internet, and with it, the Web, social networks, e-mails, multimedia resources (videos, infographics, memes, podcast, live broadcast, etc.); joined with digital marketing strategies, opened us innumerable possibilities to successfully enter in a world each time more complex and demanding.   

One of the benefits I value the most, and which has helped us to approach our public, has been the ability of dividing into segments and interacting under a bidirectional process and a very agile communicational model that looked unthinkable a short time ago.

What might seem accessory before; it is imposed today as a fundamental resource. And thanks to contents we offer in our digital channels and the honest and frequent contact with our followers, we have been able not only  to communicate better who we are and what we offer, but also we have first-hand access to what it is thought and said about our products, services and other activities in favor of community. Criticism, expectations and all that information which reflect our business image and contribute to improve it and continue growing in all senses.

At “Grupo Libi” we are convinced and aligned with all the advantages and benefits of digital communication in the most suitable ways to accomplish successful performance. We expect to continue moving forward to consolidate each day this relation which enriches and encourages us to new business challenges.