Mauro Libi Entrepreneur

     By Mauro Libi.-  When we call companies to digitize, we are talking about something more than acquiring technology, it is not just a matter of buying a few devices and incorporating them into the productive processes of the organization. No, digitization implies a cultural change, behavior, strategic and business vision, to adopt new forms of management. It is also necessary to adapt the image of the brand to the concepts involved by the digital age.      Digitization should include employees, human resource and talent, because it is the one who will carry out the changes. Without the incorporation of the workers, the digitalization will end up being a lot of teams that won’t add anything to the organizations. It is up to the organizations to develop digital employer brand strategy or digital employer branding that allows them to make a reputation so that they can attract the best specialists and talent.    ...