By Mauro Libi.- Millennials born between 1981 and 1995. Those young people between 20 and 35 years old, who came to change the society and became vital. It depends on the economy and organizations of the next times, so it’s necessary be careful. The companies and enterprises have warned and therefore are very aware of them. But pay attention, keep in mind that they are not a homogeneous group that we can define in a single way. There is a whole typology that should be kept in mind in order to understand them. The organizations know this and that’s why they understood that there are different types of markets and the products and/or services that cannot conceive them with the old criterion (age, sex and if they were adults or children). Famous millennials have become the main objective of a lot brands. On the other hands, reach to them requires know how we will do it and i...
I am a Venezuelan entrepreneur and chairman of The Libi Group, which groups several companies including the Food Processing Industry, Cold & Macaracuay Service, Inproceca and Frimaca. On my blog, i write about business, entrepreneurship initiatives, market strategies and other topics.