Ir al contenido principal

Mauro Libi Crestani: Share value and social progress

“Shared value offers corporations the opportunity to utilize their skills, resources, and management capability to lead social progress in ways that even the best-intentioned governmental and social sector organizations can rarely match.” the above quote is from Mark Kramer.

A company like Nestlé, which pioneered the shared value movement, insists that it has been creating shared value since its precursor company was founded in 1866. Many companies would argue the same—and with some justification. years ago it was called corporate responsibility. Mark Kramer and Michael Porter advocated  the radical idea that companies that tackle social problems. They wanted a corporate revolution with the rallying call for companies to be "We all want to change the world".

Mark Kramer acts as a consultant helping corporations create shared value initiative for their company. He believes as his quote above says that corporations can create better social change than any government. This creates a win-win situation. Society gains by the kindness of the company involved in shred value and the company gains by the good will that it creates for itself.

Every country has its poor community. If corporations can be seen as a friend of the poor community by assisting and helping its communities, then private corporations win and will also profit. If corporations are seen as the enemy of the poor and of the environment, then those corporations will lose. We have seen this in countries where brutal dictators have created the public conception of the evil corporation and have taken over its private sectors of business. We have seen this in Cuba and Venezuela among many other companies. The poor communities have lost hope and its corporate entities have not assisted them, so they looked toward government to help them. Government can never do as well helping society as the private corporate world according to shared value initiative concept. 

By Mauro Libi
Google+

Visit: 
https://managementandbusinessprodutivity.wordpress.com/
https://gestionempresarialyproductividad.wordpress.com/
https://busineesproductivityandmanagement.wordpress.com/
Follow us Twitter @maurolibi15

https://www.facebook.com/maurolibicrestani

Comentarios

Entradas populares de este blog

Mauro Libi: Becoming a Successful Entrepreneur

Succeeding as an entrepreneur takes hard work and persistence because, unfortunately, there is no business-startup fairy who magically bestows success on small businesses and their owners. Most successful entrepreneurs follow comparable patterns and share similar basic characteristics. Hundreds of online articles and published books claim to know the secret of success in business, but for the most part, they boil down to the same major points. Passion, perseverance and a positive attitude tend to set successful entrepreneurs apart. Cultivating these attributes requires an innate skill set and some tips to get started. So here are the main items to take into consideration if you’re trying to develop a business platform. These elements constitute will support a smart strategy for any new enterprise: Passion, Love what you do Passion is key to keeping a business strategy moving. Half-heartedness in an entrepreneurial endeavor will chip away at your drive to succeed....

Mauro Libi: To succeed we must work hard

One of the secrets revealed by Bill Gates, who for over 22 years has held the top spot in Forbes magazine as the richest man in the world is that in order to reach the first place we must work tirelessly, focusing on target , tirelessly and remain convinced that the chosen path will lead to the goal.  And the people who succeed tend to stand out from the rest because they are always ready for action, always available to do more, and to generate expanded opportunities , do not usually complain of life, or the people and work. They are creating Positive changes in its wake. They are creative and know how to locate the possibilities where others see adversity. Bill Gates says he was always willing to work 20 hours a day if necessary and nowadays he does the same, despite being the world's richest man. Successful people know that the road to the top is hard. It does not always yield the expected immediate results. They know that at the end of the tunnel is the goal and they in...

Mauro Libi: Practical benefits of sophrology

      We continue to talk about sophrology, a scientific discipline that can help man to find happiness through a series of tools that puts at his disposal. On this occasion, we will refer to its practical benefits. The exercises and practices help the development and strengthening of the personality, increasing the qualities of this and to which we referred in previous delivery: safety and trust, harmony of mind with body that manifests externally as flexibility and elegance in the healthy body, and the capacity for illusion for a project.      When the human being manages to strengthen and stabilize harmony between these three qualities, emotional balance is achieved and other abilities of the mind are automatically restored, such as curiosity, observation, concentration, meditation, intuition, decision, reflection, memory and imagination, the latter that envelops everything. While the man is emotionally misfit, he is very ill ...