Internal communication is important to achieve the organization’s goals

  By Mauro Libi.-  Hardly the objectives and goals inside an organization can be achieved without an optimal and fluid communication and, consequently, understanding among the workers. Due to the vertiginous nature of the processes at the present time and due to the progress and changes that are constantly occurring, companies are forced to adapt, reprogram, design and implement new policies and guidelines. It is therefore essential that there is an efficient and effective internal communication that can be successfully undertaken.

     Internal communication is a service that should be understood and positioned inside organizations because it is an indispensable and irreplaceable management tool to support the changes and transformations of the company. In addition, internal communication is a fundamental instrument that depends directly on the management function, as well as the strategies, policies, mission and objectives that it defines. There, it needs to be clarity regarding the functions that have to be developed in every organization according to their characteristics, because there is no single management model that works for all companies.

     Another problem arises from the fact that the organizations develop the external communication ignoring the internal communication. It should be noted that for the latter to be effective, it should be integrated into the decision-making and project management processes, which are, the organizations' strategic sources of information. The management of the internal communication is the general management, while its implementation should be supported by the executives, directors and middle managers.

      Moreover, management teams as depositors of meaningful information have to structure the contents, streamline processes and evaluate the results, so the communication’s transmission is efficient and bidirectional between the management and the rest of the organization. Similarly, managers should be committed to the idea that communication with employees is essential for the achievement of the company's objectives or goals. There should be a consistency between what is said and what is done given that employees know their organization through their bosses and managers.

     Likewise, the internal communication department should formulate strategies according to the guidelines of the communication policy of the general management, taking into account that the employee is the first public of the company.

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