Ir al contenido principal

Digitizing is not only about adopting technology

    


By Mauro Libi.-  When we call companies to digitize, we are talking about something more than acquiring technology, it is not just a matter of buying a few devices and incorporating them into the productive processes of the organization. No, digitization implies a cultural change, behavior, strategic and business vision, to adopt new forms of management. It is also necessary to adapt the image of the brand to the concepts involved by the digital age.

     Digitization should include employees, human resource and talent, because it is the one who will carry out the changes. Without the incorporation of the workers, the digitalization will end up being a lot of teams that won’t add anything to the organizations. It is up to the organizations to develop digital employer brand strategy or digital employer branding that allows them to make a reputation so that they can attract the best specialists and talent.

     The concept of the new company includes the establishment of rest areas, flexible schedule, teleworking, variable remuneration systems for workers, private medical insurance, benefits related to mental health care, systems to guarantee pay equity between men and women, proactivity and low rotation. Digitization has led organizations to apply new models of human resources management.

     The working friendliness environment is another of the risk factor in the era of digitization. It is not only a matter of raising an image of the company in social networks, blogs or websites, but also that a real change is made and this materializes. The change in organizations should be deep and merits the implementation of a new business culture and new ways of working, which will lead to greater identification of workers with the brand and, therefore, a lower turnover rate.

The digital employer branding strategy is also aimed at attracting talent to organizations and you have to look for it wherever you are: on social networks, corporate pages, employment agencies or companies (the competition). This makes the desire for everyone to work with your company. It is fundamental to develop and care for an impeccable image on the Internet, as this is the best way to attract such talent, as well to create commitment with employees, so that they feel proud to belong to the company.



Visit
http://maurolibiempresario.blogspot.com/
http://maurolibithinkingforbusinesses.blogspot.com/
http://maurolibivenezuela2015.blogspot.com/
http://maurolibicaracas.blogspot.com/
http://maurolibivenezuela.blogspot.com/
http://maurolibicrestaniempresariodeexito.blogspot.com/
http://maurolibicrestani15.blogspot.com/

Follow me
@maurolibi12
Facebook
Linkedin
http://www.mauro-libi.com/




Etiquetas:

Comentarios

Publicar un comentario

Entradas populares de este blog

Mauro Libi: Where is the performance evaluation points going?

On some occasions, we have recall to the performance evaluation but only in a lateral way, so in this opportunity we will talk a little bit more about the subject, in particular, on the trends of this system.Let us define that the performance evaluation is a formal system which objective is to estimate the accomplishment of the worker’s labor obligations.The idea is to document the performance and productivity of an employee to point out what areas they could improve. This instrument allows the managers to evaluate their workers and then, use the evaluation results at the moment to decide a promotion, transfer, dismissal or a salary increase of these employees.With performance evaluation, team leaders, managers or directives have the possibility to carry out a quantitative and qualitative analysis of the efficiencyrank that the workers show in the performance of their tasks. The issue that keeps us occupiedhas to do with the validity and reliability of the traditional ...
1 comentario
Leer más

How does technology help in business communication?

One of the elements which has undoubtedly worked to support our growth, expansion and excellence projects in the last years, has been technology applied to business communication. I still remember when everything was reduced to memos, billboards, advertisements, photos and one or another printed publication in order to communicate inside the company; at the same time absolutely massive Advertising in existing media was in charge to go to the great public which included our customers and prospects.  Today we can say that with the advance of humankind, communication needed is also appearing. And our times make use of digital communication to improve business processes with more efficient and functional ways which allow more interaction, and overall, business productivity. Technology in communication expressed in the use of Internet, and with it, the Web, social networks, e-mails, multimedia resources (videos, infographics, memes, podcast, live broadcast, etc.); joine...
2 comentarios
Leer más

Mauro Libi: To succeed we must work hard

One of the secrets revealed by Bill Gates, who for over 22 years has held the top spot in Forbes magazine as the richest man in the world is that in order to reach the first place we must work tirelessly, focusing on target , tirelessly and remain convinced that the chosen path will lead to the goal.  And the people who succeed tend to stand out from the rest because they are always ready for action, always available to do more, and to generate expanded opportunities , do not usually complain of life, or the people and work. They are creating Positive changes in its wake. They are creative and know how to locate the possibilities where others see adversity. Bill Gates says he was always willing to work 20 hours a day if necessary and nowadays he does the same, despite being the world's richest man. Successful people know that the road to the top is hard. It does not always yield the expected immediate results. They know that at the end of the tunnel is the goal and they in...
Publicar un comentario
Leer más