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Mauro Libi Crestani: Business Initiative is about setting goals


By Mauro Libi Crestani. Business initiative is about setting goals and it is the steps that you take to achieve those goals. The most important goal is having satisfied customers. No - not just satisfied customers, loyal fans, raving fans for customers.

A long time ago I read a story about a young man. We will call him Carl. Carl started a company and it was very successful. His customers loved him and the loved his product. They could never dream of buying this product anywhere else. Some investors saw the how productive and profitable Carl was and they invested in him to build many more companies, big companies. Carl made the same wonderful product that he always made. For some reason, it just did not sell. Not only that, his original store was not doing as well as it once had done. His loyal customers proved to be not so loyal and they started to look for where they got the best price. Carl’s company was failing and he had no idea why.(Mauro Libi)

If Carl had spoken to his original customers he would have seen how loyal they were to him. They loved him and they loved the personal service that they received. They felt as though they could never go wrong. They knew that Carl would always be there to offer their business support for his product. When Carl opened the other stores. He did not pay attention to that personal service. It all became about the sale. The customer was secondary. Once that personal feeling was gone, so was the loyalty. Carl became about the dollar and so did his customers.  It was no longer about the loyalty. It was all about cost and only cost. The Carl brand no longer had any value.

“Every great business is built on friendship.” JC Penney. 

“If people believe they share values with a company, they will stay loyal to the brand.” Howard Schultz

“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it.” Mahatma Gandhi
 BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2
 As you see above, all the great business leaders knew the secret. There are so many quotes from Bill Gates to Ross Perot to about anyone that has ever been successful. Customer satisfaction initiative should be a goal of any company – big or small.  Mauro Libi Crestani. 

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