Social networks: Personal and professional account

    

By Mauro Libi.- Being present in social networks is important, especially if we want to stay in force. However, it is good to take into the content account that we put into them, especially if we are interested in raising a prestige as a personal brand or we want to differentiate the professional practice of the staff. For this reason, many recommend to establish different accounts, one to treat everything related to our profession and the other, to relate to our friends and family.

     It is fundamental to administer it, in order to keep a balance in these aspects of the life of every person. The online reputation is very difficult to build. Any inappropriate message can put an end to it. Also, it is important do not mix content and messages between one and another account. Forget the greetings and funny messages or jokes in your professional account. In the same way, avoid the controversies. You just only should deal with your work partners.

     It is necessary to know your audience. Therefore, supervise the privacy criteria. Facebook, for example, provides that possibility. On the other hand, common sense is very important, have discretion. Reputation is vital. Remember, there is very thin line between you and your organization, especially if you are your own brand.

     If you follow these steps, you will not have problems with your accounts.

     First, prevent is better than regret. Just keep your accounts safe because hacking is now a very common problem.

     Second, constantly change your passwords.

     Third, don’t use the same password in all your profiles.

     Fourth, think carefully when you send a message. Remember, what is poured on the web, stays forever. Deleting a message doesn’t mean it has disappeared. And if you already have reached some popularity, you will have a lot of people watching your posts for what you will say and will do. Just a screenshot will be enough to immortalize that moment or error committed.

     Sixth, reflect well before post something on your social networks. Meditate your words, especially if you have already made a mistake.

     Seventh, do not handle your personal accounts in the same device or use your cell phone for private or personal accounts.

     Eighth, it is best do not post a message or opinion, so be on your personal account to avoid unwanted leaks.

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