Mauro Libi: Social responsibility can improve your financial performance

 Social responsibility represents benefits for the society where the organizations are located, but for the companies too, since their effects are also felt in profitability.Just as you read it, it is proven that the risk of affecting the profitability of companies and enterprises grows when there is no specific application of responsibility with the organization's environment, nor transparency and business ethics.

It is therefore, essential that organizations incorporate socially responsible actions into their management and, the benefits go beyond philanthropy or timely help that companies can provide to the communities where they operate.The actions of social responsibility are highly beneficial for organizations beyond the immediate effect that their action generates in society, and in the long term, the contribution that companies and enterprises make in their environment help generate a virtuous circle and healthy economic development. 

How they do this?By improving the life’s quality of the employees and the communities surrounding the organizations, the social circles where they have influence, since it is simply generating a society more suited to the consumption of goods and services than companies put at your disposal. In addition, the loyalty generated when society is grateful for the contribution that it receives from the companies.

On the other hand, companies know that social responsibility

·         Improves their reputation.

·        Contributes to reducing costs in several respects.

·        Avoids demandsfrom shareholders or employees.

·         Increase their competitiveness’ levels in the market.

·         Better qualify for credit or recognition.

·  Customers are willing to pay more and better for those products and / or services of companies with genuine social responsibility activities.

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