Mauro Libi Entrepreneur

By Mauro Libi.-      It is important to act on the good projects basis, to make a good business plan and to innovate to get the public attention. Banks and institutions responsible to increasing microenterprises. In addition, a small business should have an action and a business plan that establish, from the beginning (the steps to be followed) to achieve the goals.      If you have planned, you can search for financial help where you can surely find the support that you need to make that small business.      Follow these useful steps to make it possible. 1-        Attitude. You need to be convinced that your idea is good, that you can contribute a lot to your community that you are willing to succeed. 2-        You should have clear goals, as well as a road map, an action plan or business. This is fundamental. 3-       Don’t pretend to become a superman or superwoman who can do anything without help. Every micro-enterprise requires a work team, a partner, so

By Mauro Libi.-      Believe it or not, a bad service can lead you to lose even more customers than the price of your products and / or services. So certify that the client leaves satisfied your organization and if he o her have the desire to return to feel that it is the ideal place to meet his o her needs. Remember, a good service is very important for customers.      Good care and timely response to customer requirements can be more effective in achieving customer loyalty than buying cheap. This is certified by specialists. The surveys have established that quality in service, customer service and marketing, have a high significance for clients. A large number of users migrate from business because they weren’t satisfied with the response.      So avoid the clients’ rotation and focus on providing the service that customers are waiting for, because for them the key is to see all their questions answered, to know how they can solve their problems and all the answers a

By Mauro Libi.-      Your business, (it doesn’t matter if it is a small company) will generate expenses that need to be met punctually and responsibly. Seen individually, they probably look insignificant, but added one by one will mean a good amount that should be prepared to pay out monthly. Likewise, every organization is subject to unexpected events that should be eliminated. That’s why, it is important to know what the regular expenses of your organization are, to try to reduce them to the maximum through the implementation of a good austerity plan that allows you to make savings.      The main expense is the payment of employees. You have to pay your employees on time. Remember that your workers are your main allies. You have to pay salaries, social security fee, social benefits section and many more. At this point we need to make a reservation, more than an expense, payroll is a great investment.      Another common expense is the office supplies and raw materials

 By Mauro Libi .-    The selection of the appropriate candidate to perform a particular job should be carried out with rigor their abilities to determine if they adapt to the requirements. The competency interview is a tool that can help this process and differs from the traditional interview because it seeks to discover the person's experience and level of performance. The coach who uses the skills interview directs his action to determine the parameters that indicate the candidate profile.      You want to know what the candidate has done, what his / her background, what positions he / she has played and how he / she has done it (in case of the candidate's first job), his / her academic career will be evaluated. Meanwhile, the interview is intended to inquire into the person's experience.      The important thing is to resort to incidents that have taken place during the performance of the candidate in his professional capacity to anticipate what his behav

By Mauro Libi.-   The "big data" is massive macro information which it is possible to find repetitive patterns that can be analyzed in order to produce statistical reports that give response on behavior of certain populations segments. Today's industry has found in big data a way to make decisions increasingly adapted to the behavior and users requirements.      In human resources area, macro data have an enormous potential to decide the right and most effective way to select and retain the best talent inside companies. It is a tool with great potential that is being considered by organizations. It is a matter for mathematics: the larger the database, the bigger and better the opportunity for the business and, in the area of ​​human resources, the higher the chance of becoming the best talent for the organization.      Technology makes available (for companies and enterprises) tools that make possible to make discoveries. Big data is characterized by speed,

   By Mauro Libi.-    In this opportunity we are going to remember the previous delivery of networking. It is a philosophy that wants to establish a contact professional network that serves to promote and make public business values ​​among organizations, executives and specialists. Also, it makes easy the opinions exchange, constructive debate, knowledge of the other's knowledge and experience, while becoming a platform to find partners or investors.      The networking also, makes easy the common meeting interests increasing the business expansion becoming one of the most efficient mechanisms that exist today to relate and strengthen connections with other professionals and organizations.      We want to offer you 7 tips to improve your organization’s networking. 1)       You will have to listen to offers and proposals from the rest of entrepreneurs. 2)       Follow the protocols and adapt it to the rules. 3)       Business cards have been, are and wi

    By Mauro Libi .-   The coach has been present in all societies, because they transfer their experience and knowledge to those who are starting in this knowledge world in no matter what area it is. There coaches in every aspect in our lives. They are often confused with psychologists who have given up their consultation to dedicate themselves to training other people, but there is a big difference between the two figures. 1)       The coach: is basically a motivator who seeks to get the best of every person with a view to the growth and perfection of a person like personally and professionally. 2)       The psychologist: is the professional in charge of the emotional study and to treat the affective and mental health of people.      Perhaps, both are interested in propping up self-esteem and motivating others.      The coach's job is to observe, question them, check their mood and see how it influences their behavior. It should be noted that the answers

   By Mauro Libi.-   There are new marketing ways which it is necessary to maintain a contact and connection with shoppers to guarantee the organizations’ survival. It is required to optimize commitment in social networks.      It is very important to know the buyer by listening to him. Only then, it will be possible to understand their behavior and empathize with him. Companies make the mistake to supervising this and don’t have the idea of ​​what consumers want. They don’t know what their needs are and insist on imposing products and / or services that aren’t the interest to users. This behavior is unacceptable for organizations.      Also, is really important for your organization or your brand, to connect with the consumer public to achieve empowerment to create a connection between the user and the brand. This participation is achieved by being interested in quality content that stir up the desire to ask, to interact, to replicate those contents.      Relations

      By Mauro Libi .- Our websites shouldn’t be impossible for our clients to access. We need to transform our website into a place with good results and the clients can feel that we care about them and we need to search for new and potentials customers. Also, is a hard work to achieve but it is not impossible to transform from readers to buyers. That is the main goal.      First of all, we need to create great and original content that it is necessary to response the needs of potential clients. This will determinate the type of information that we are going to produce.      It exist three phases about Search Engine Optimization (SEO) at the moment to make a purchase. 1)       Discovering phase: it begins when a client identify his need with the product that is being offered. For that reason, it is important to develop an informative content to help our clients and give them the accurate information as soon as possible. 2)       Consideration phase:   the poten