Mauro Libi Entrepreneur

“Smoking kills you”  This advertising message really seems to hit home. You would think that it would get attention and would be very effective. If you do then you are not alone, so did the country France and they ran their own anti smoking campaign. “Smoking Means Being a Slave to Tobacco”  So was this anti-smoking campaign effective?  The short answer is … Yes, it was.  However, the negative message in these campaigns just was not as effective as a positive campaign would be. Cornell marketing and nutritional science professor Bryan Wansink, who co-authored the report with University of Vermont nutrition and dietetics professor Lizzy Pope, extended their  research into the area of anti-smoking campaigns, the report argues that a positive message, like  “If you quit smoking using this help line, you can save almost $2,000 a year,”  would likely be more motivating to its audience than the negative message “Smoking kills you” that is more commonly used.  

By Mauro Libi. “Everyone has an invisible sign hanging from their neck saying, ‘make me feel important.’ Never forget this message when working with people.” – Mary Kay Ash (businesswoman and founder of Mary Kay Cosmetics) “Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.” – Lee Iacocca (automobile executive, former President and CEO of Chrysler)   Mary Kay Ash and Lee Iacocca are two very successful business people with  a very important message about one of the secrets to their success. It is called positive reinforcement.   Employees are the backbone to any company. Payroll is usually a companies largest expense. Turnover in a company can be very costly. Having to train again a new employee. Losing an employee that has built up customer loyalty and trust can be very costly to a firm. Even when employees are paid well, I have found that many will leave beca

Wrong . By  Mauro Libi Crestani . Buying decisions are always the result of a change in the customer's emotional state. While information may help change that emotional state, it's the emotion that's important, not the information. Our emotions trigger us to buy. Don't make the mistake thinking that people buy what they need. People buy what they want. Needs are driven by logic while wants are driven by emotions. If you figure out the key to how to appeal to a customers wants  then you can find more eager customers. This is all about………  ‘ Positive Marketing.’ You have to create a positive customer attitude toward your product. The $200 pair of  jeans that you are selling has to be the one that teens find appealing. They could easily let their mom pick out a $15 pair of jeans, but that is not what they want and their wants dictate their needs and therefore it is not what they will buy. Does your marketing give off a positive appeal to your t

By Mauro Libi Crestani. Living with a positive attitude is not only a way to business and personal success, it will allow you to happy with your success. Bob Marley sang songs that promoted positive attitude and thinking. For him it was a way of life.   We all have times when worry, stress, and anxiety control our lives.  When times are tough it’s easy to get caught up in worry and dread, and think that it’s not going to turn out well. Marley had a message….   “Don’t worry about a thing, every little thing is gonna be alright.”   In our darkest moments, Bob urges us to hold firm, as life is a cycle, and what is now bad will return to good, and what is good will return to bad. Essentially, he’s conveying here that there are a lot of things in life that are beyond our control, and that it makes no sense to catch a headache about such things. It’s just a matter of getting yourself to believe it. Believe it!     “Though the road’s been rocky, it sure feels good

By  Mauro Libi Crestani . If you would like you increase your kids chances for success in life one of your best way of achieving such a goal is to help your child develop a positive attitude in life. One of the ways of instilling a positive attitude in a child is with physical activity. It is a fact.  “Active teens have more positive attitudes than negative attitudes. This state of mind is called a positive balance of attitudes..”. Physical activity is a great way to teach your child how to meet people. Physical activity provides opportunities to meet people and develop friendships. If they join a sport team it can teach a child how to work on a team and with others toward a common goal.   Physical activity teaches them how to have fun as they work toward a goal. They learn how to work hard to achieve their goal and to stick with something as it may take months or years to build skills and yet they also learn to enjoy their hard work if it accomplished something they l

Is it with the initial phone contact? Is it when you first meet your potential customer and begin to tell him about your business proposals?  Smile in the mirror. Do that every morning and you’ll start to see a big difference in your life.  Yoko Ono By Mauro Libi Crestani. One of the most important characteristics of great leaders is self-confidence. Every successful person looks strong and confident and we hardly believe that once he used to be just an ordinary person with fears and worries.  These people aren’t afraid to look someone in the eyes, to say what they want and to go and get it. They radiate confidence, power, success and determination and many times this helps them win a fight and get what they want without even saying anything. The relief is that everyone can achieve it. Even if you pretend that you are self-confident, you will look stronger in the eyes of others and they will treat you with the respect you deserve. Being self-confident is a sign that you

By Mauro Libi Crestani . J.K Rowling is the author of Harry Potter. Her book was turned down so many times. She was very poor. She was penniless, recently divorced, and raising a child on her own. She was a single mother living on welfare,  Twelve publishers rejected her book.  When her book was finally chosen by a publisher, the publisher told her that she should get a day job cause there was no money in children’s books. What if she stopped at the first rejection? It took her seven years to write and publish the first Harry Potter book. She could have given up at any point during that time. She had this idea in her mind that kept her going. An idea of what life is about. It showed how positive her attitude and aspect toward life was. “You might never fail on the scale I did, But it is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all—in which case, you fail by default.” The measure of success can