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Mauro Libi: One second is the difference between success and failure.

Libi: I love baseball. I love going to the stadium. Picture this scenario. The bases are loaded and its the ninth inning. There are two outs. Your team is down by one run. The pitched ball is thrown to the batter and you hit the ball and it goes 390 feet. It looks like a home run. Your team is going to win the game. Suddenly a gust of wind blows the ball one inch into the foul zone, one inch flying past the poll in the foul side. One inch to the right and your team would have won the game. But it went one inch to the other side of the pole. Success and failure was based on one inch.

In the business world being successful or failing can be noticing and being able to read the market and acting in it. One day longer can change everything. Constantly ideas come across us everyday and we do not even notice. The successful person learns to sensitive to what the market will desire.

There is a story of the Swiss watch market that controlled the watch industry. In their own marketing and research, their own people came out with digital watches in the 1960's. The Swiss watch company didn't want it. They thought people only want watches with moving hands.  They let their own employees go to a Japanese company and sell their digital watch idea. I'm a few years the Swiss watch company that once controlled the watch industry lost almost the whole market.

They had the idea but they could see the future. They let it go. They could have been a great success with this idea, instead they were became a huge failure.


Successful people learn to sense and see the ideas of the future. Helen Keller once said , Libi, " there is nothing as sad, as one who has eyes, but still can not see."

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