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Mauro Libi: The image of the company and its management has to be of winners of achievers

Few people can climb the ladder of success without a healthy self-image. High Self-esteem is very important. Would you go to a doctor who had doubts of his own ability? Would you want to trust your business in the hands of someone who had the word loser screaming from his insides? If you want your company to succeed, then yourself and the other members of your management staff have to have a very high self-esteem. The image of the company and its management has to be of winners of achievers. The self-esteem should be so apparent that your clients feel the confidence when they talk to your people. Your clients want to associate with a winning team. If your people believe that they are winners so will your clients. 

We mentioned that a successful company is the best at what it does. That its employees are the most highly skilled. They promote the best product on the market. Now that we are the best, it's important never to have any doubts but to believe it. If you are unsure of something, then fix that something. But as far as your clients should see, they can only see a winning team that anyone would want to be a part of. 

Self-image means that your management people must show their winning attitude in every way. Their dress must be impeccable. Your company should have a dress code.  They must learn proper eye contact. If the manager is a natural introvert then for the time they spend with a client they must go out of their comfort zone and act the part of a extrovert. Zig Ziglar , the famous success speaker once said that he was a natural born introvert but when on stage he had to become an extrovert. Who wants someone to hear someone talk on stage all shy and all. You can not get the message across that way. 

People with high self-esteem and who believe in themselves accomplish a lot more than people with low self-esteem. 


I once read a book on success.  It said that to be president of a country or a company, you have to believe that you are the only one that is right for the job. That with you everyone involved will be on their road to success and happiness. If you want your clients to believe in you, then that belief has to start within yourself. Everyone wants to be on that winning team. 

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