There have been many articles written on how a positive frame of mind is
necessary for one to be successful in life. It is important to have a positive
attitude whether it is in your personal life or in your business life. If you
believe in yourself and in your product then chances are so will your friends
and customers.
We now will take this one important step further. There is a concept
called the "power of the word -yes". You can not and should not sell
something to a customer that they do not want or do not need. That is ethically
and morally wrong and in the long run, you will lose by doing that. If your
customer wants your product and can benefit from it, then it is best to let
them become aware of that. Do not try to sell the product to them. Just help
them realize the benefits that dealing with you and your company will bring
them.
The best way to have them become aware of this is to have them work it
out in their mind by asking them questions about their needs and wants and
carefully listen to their answer.
Phrase the question in a way that your customer will always answer
yes. An example - never ask them -" If you get this product then you will
become do successful. Do you want to pass up that opportunity?" Your
customer will have to answer,"No, We do not want to pass up this
opportunity." Once a customer answers -No! - to a question then it becomes
acceptable for them to say -No!- to you.
It is better to ask them.
"Wouldn't you love to take advantage of this great opportunity?
"
Yes!, answers your customer.
"As I already explained, don't you see how our company offers you
the best quality product on the market today".
Yes!, answers your customer.
" If we can agree on a price are you ready to sign on today?"
Yes!, answers your customer.
This is called the power of the word -yes! Yes! Yes!
You get your customer used to saying the word -Yes! And it will become a
habit for them with you and your company.
The power of the word Yes! Only works in the closing of a sale. Do not
try to close a sale till you have convinced your customer and explained
everything to them. You need to be sure that they will say -Yes! In their
closing answers. If you are not sure of that - you are then not ready to close
the deal.
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