Mauro Libi: The consumer must always be satisfied

For a business to be successful consumers should be excited about the product or service they receive. Entrepreneurs must be clear that today's consumer is much more aware of its power, is less loyal to brands and does not hesitate to express their emotions through multiple channels of communication that technology offers today.

Employers should strengthen its efforts to satisfy its customers. Your customers must not only see the value in their association with your company but their experience should have an added value. When we talk about added value, we refer to the advantages of your product or service, in which you distinguish yourself and far exceed expectations of your customers.

Many experts recommend that companies should monitor daily the customer experience in relation to the product or service in order to improve what is not optimal. That means improving the quality of human resources, since employees are the physical side of our business.

Customer service and technical support should aim for full satisfaction of customers. Be aware of customer concerns and respond to them in a timely, clear and concrete way; Always be kind and keep controlled in any situation, solve problems diligently review all the criticism, or negative comments. Be honest, face any serious claim, optimize communication and seek feedback on the quality of service or product . In simple words, make your customers happy. If they are not happy, see what it will take to turn that around and satisfy them and do whatever it will take. A happy customer is a loyal customer.

It is advisable to monitor the correct operation of the various gears that make up this circuit satisfaction, provide feedback to each department and take the final decision on the implementation of improvements.

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