Mauro Libi: What is it crowdequity?

As the world changes and there are transformations in the different spheres of life, also the business modes and the way of financing them evolve. The arrival of the digital age and technological innovation has revolutionized the world, the organizations, the different structures and the way of putting them into operation. The crowdequity is an alternative financing that has come on the scene and that has consolidated as a great investment opportunity in the framework of technologies.

In general terms, we can say that crowdequity is a new form of collective financing which the entrepreneur gets the investment for his business through the capital contribution of a number of private or professional investors. It resembles crowdfunding, but here the rewards or compensations are replaced by business shares. Through crowdequity, people with savings or with a desire to invest differently than traditional ways can finance profitable business ideas to get profits that means making their savings profitable.

For entrepreneurs and small and medium enterprises, this is an excellent alternative to look for investors. For SMEs and enterprises with financing needs, the crowdequity allows people to participate in the capital of the organization directly instead of receiving compensation in kind. Those who participate in crowdequity, company and investor, have wide advantages, such as the fact that entrepreneurs do not have to face the costs of bank financing, while participants obtain tax incentives and achieve a participation in an asset with everything they this entails.

The projects financed by crowdequity considerably increase their sales after passing the round, because the campaign’s own success generates an increase in the value of the business model. Therefore, for those who want to invest with investor, crowdequity is an excellent way to do it, just as entrepreneurs get the resources to run their business without having to compromise with difficult credit processes for those who are starting in the organizational world.

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