Digitizing is not only about adopting technology

    

By Mauro Libi.-  When we call companies to digitize, we are talking about something more than acquiring technology, it is not just a matter of buying a few devices and incorporating them into the productive processes of the organization. No, digitization implies a cultural change, behavior, strategic and business vision, to adopt new forms of management. It is also necessary to adapt the image of the brand to the concepts involved by the digital age.

     Digitization should include employees, human resource and talent, because it is the one who will carry out the changes. Without the incorporation of the workers, the digitalization will end up being a lot of teams that won’t add anything to the organizations. It is up to the organizations to develop digital employer brand strategy or digital employer branding that allows them to make a reputation so that they can attract the best specialists and talent.

     The concept of the new company includes the establishment of rest areas, flexible schedule, teleworking, variable remuneration systems for workers, private medical insurance, benefits related to mental health care, systems to guarantee pay equity between men and women, proactivity and low rotation. Digitization has led organizations to apply new models of human resources management.

     The working friendliness environment is another of the risk factor in the era of digitization. It is not only a matter of raising an image of the company in social networks, blogs or websites, but also that a real change is made and this materializes. The change in organizations should be deep and merits the implementation of a new business culture and new ways of working, which will lead to greater identification of workers with the brand and, therefore, a lower turnover rate.

The digital employer branding strategy is also aimed at attracting talent to organizations and you have to look for it wherever you are: on social networks, corporate pages, employment agencies or companies (the competition). This makes the desire for everyone to work with your company. It is fundamental to develop and care for an impeccable image on the Internet, as this is the best way to attract such talent, as well to create commitment with employees, so that they feel proud to belong to the company.

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