Mauro Libi Crestani: Shared value initiative

Bernie Sanders who is presently running to be President of the United States said the following, "political revolution to transform our country economically, politically, socially and environmentally." All the democratic candidates blamed all social issues, such as poverty, crime, lack of decent job opportunity and global warming issues on corporations. not acceptable for it's people.

Consider the above, think about it and now you have the answer as to what the corporations gain by creating a shared value initiative. The creators of shared value initiative believed that corporations can solve society problems far better than government. A corporations run programs to help the communities in American towns and globally then they create raving fans. Fans for their product and fans that see corporations as good and not as evil.

If corporations followed a shared value initiative program helping society then people will not look toward governments for help.

Shared value initiative says that by corporations spending the money to invest into society issues, not only will they help others, they will also help their own company. people will look toward corporations to help them and not so much for government help.

By Mauro Libi

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