Ir al contenido principal

Mauro Libi Crestani: Pfizer Drugs company and Share Value initiative


ByMauro Libi Crestani. “Of diseases in the Third World, AIDS is getting the most attention and focus. Not coincidentally, it is also one of the few diseases that remain a threat to Third World countries.” This is a quote in 1999. South Africa was being sued by Pfizer Drug company for trying to manufacture it’s own cheaper AID’s medication or to import the drug from India. Pfizer had a patent on this medication and South Africa just could not afford its high price.

In the middle of 1999, the interests of the pharmaceutical industry (via lobbying through Vice President Al Gore) had resulted in the US actually threatening South Africa with trade sanctions for trying to develop generic and cheaper drugs to fight AIDS etc.
The possible implications of such a trade sanction would have been considerable when realizing that, according to UNICEF, more people in Africa have died from AIDS than from conflicts.

We can understand how Africa had an obligation to try to save its citizens. The Drug companies are not charities. No matter how heartless it may sound, the drug companies are private companies. Their responsibility is to their stockholders only. They are in business to make money. Also without the profits from the medications there would not be money to do drug research. So we can understand the two sides.

After much public outcry the drug companies relented in 2001 and allowed access to the cheaper AIDs medication. But it was only because of all the bad publicity.
As the concept of Share Value Initiative became more popular, the drug companies thinking began to change. The Drug Companies began to see how supplying the AIDs medication to countries in Africa would actually benefit their company.

The Global Health Fellows Program (GHF) is an international corporate volunteer program that places Pfizer colleagues and teams in short term assignments with leading international development organizations in key emerging markets. During assignments Fellows transfer their professional medical and business expertise in ways that promote access, quality and efficiency of health services for people in greatest need.Mauro Libi Crestani.

Since 2003, over 300 Pfizer colleagues, from offices around the world, have participated in the program working in close to 45 countries. Assignments are focused on optimizing supply chains and business functions, and scaling up promising health prevention approaches. Via the program, Pfizer has partnered with over 40 international development organizations.


These  countries which are receiving the benefits from the Global Health program may not be able to be a market for the drug companies at present as their health and economy improves they will be a perspective market in the future.  The drug companies are still about money, but their attitude has changed to one as partnering with the same companies they once fought for the mutual benefit of all.  Mauro Libi Crestani.

Follow us Twitter @maurolibi15

Comentarios

Entradas populares de este blog

Mauro Libi Crestani: Change initiatives are not just whole scale business transformations

By  Mauro Libi Crestani.  Business hire management teams to figure out new ways to solve customer problems, improve products, create new revenue streams, and reduce costs. This involves creating new ideas for change. Technology, innovation, products and the way of doing business means coming up with new ideas for staying competitive in today’s quick moving market. Every change starts with an idea—a vision of what could happen to create a tangible benefit for an organization. But ideas are not enough. Change initiatives are not just whole scale business transformations. These make-or-break moments can also be leadership changes, restructurings, culture changes, system implementations, operational excellence programs, workforce programs or new market expansions. This involves time and money. Given all the investment in change and its importance to a company’s future health it is important to take note that….. A seminal study by Harvard Business School professor emeritus John P.

Mauro Libi Crestani: Negative attitude can destroy your career and personal life

I once went into a car dealership for a car purchase. I was meet by a salesman who was dressed in a well ironed suit and he had the biggest smile. He introduced himself by name and he asked for my name. He offered me something to drink as we discussed my desires in a car.  Let me assure you, that you came to the right place. He had been with that dealership for years. His customers stayed with him each time they wanted a new car.  I was told that this car dealership was about positive attitude. The salespeople , the finance  department , the service department all had to be positive that their customers were treated with the best service and that all their needs and concerns were listened to and acted on. I felt so positive that this was the place for me.  I have a married friend  who in sales. He is always depressed and always quiet. He is my friend and I once went to him to purchase his product for my company. He was telling me how sales were down, that he was not sure that he w

How does technology help in business communication?

One of the elements which has undoubtedly worked to support our growth, expansion and excellence projects in the last years, has been technology applied to business communication. I still remember when everything was reduced to memos, billboards, advertisements, photos and one or another printed publication in order to communicate inside the company; at the same time absolutely massive Advertising in existing media was in charge to go to the great public which included our customers and prospects.  Today we can say that with the advance of humankind, communication needed is also appearing. And our times make use of digital communication to improve business processes with more efficient and functional ways which allow more interaction, and overall, business productivity. Technology in communication expressed in the use of Internet, and with it, the Web, social networks, e-mails, multimedia resources (videos, infographics, memes, podcast, live broadcast, etc.); joined wi