Mauro Libi Crestani: Share value is not charity

Share value is not charity. It is not big business giving away charity money. Share value is where companies find common ground with societies issues. Areas where a company can help society and in turn the company will also profit.

Walmart is the largest retailer in the world. Each week over 260 million customers visit more than 11,500 of their retail stores. It's sales amounted to $482 billion dollars.

In 2011 Walmart decided to take on some big social issues to build a stronger business. Through the Empowering Woman Together Initiative launched in 2011, they’re making that strategy a reality. They are using their size and scope to help women-owned businesses around the world succeed and grow, Beth Keck, senior director of women’s economic empowerment at Walmart, believes her company can give more women the opportunity for success through the shared value mindset. “All of these initiatives are improving our bottom line."

One such example of their share value is if you go on their website you will see a dedicated woman's marketplace where woman's items are sold. The manufacturing of these items was by Walmart teaming up with nonprofits like the Woman's Bean Project. That is where improvised unemployed woman can have a transitional job that will help them get into the job market. Some of these woman are ex-cons or handicapped. These women benefit from having a job and Walmart benefits from the new products that could sell.

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The company plans to train 500,000 women in the agriculture value chain in emerging markets, which Keck says is now improving food availability in those areas. With the help of partnerships in those markets, they’re promoting female entrepreneurs by giving them the training they need to boost their business. The benefits to Walmart are real. By partnering with these nonprofits, they have both increased their market and their products.

By Mauro Libi

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