Can a company gain a competitive advantage
while solving social problems. In fact, that is what the most innovative and
successful companies are currently doing. We need to overcome the stigma
associated with profit-seeking behaviors. Profit is actually essential for
enabling scalable and sustainable solutions to social issues. We need to stop
criticizing profit-seeking behaviors of companies and at the same time attempt
to channel some of those profits toward towards greater social purposes.
After all, the source of all philanthropic donations and tax revenues come from
business profits in the first place.
Mark Zuckerberg started Internet.org. Did he
start this company for profit or for the greater good of society? When we get
involved into that debate , then we are at war with the very companies that can
do good and have the money resources to help society. Facebook and Google in
2013 committed their companies to getting the 5 billion people around the world
without Internet access online. Mark Zuckerberg, the CEO of Facebook wants this
project to be known as charity. He tried to downplay the idea that it is a
share value and that his company gains also from helping others. “ …
focused on [Internet access] more because we think it’s something good for the
world rather than something that is going to be really amazing for our
profits.” But seriously, what is wrong if Facebook and Google gain why they
bring internet to poor and third world countries? Third world and impoverished
countries will have access to information that can help them in business and in
agriculture and in finance and where they can have internet access to medical
doctors. This is the right social issue for Facebook and Google to take
on, because they want to solve it. It aligns business and social incentives. At
the same time most of the people who the companies help connect will become
Facebook and Google users, and potentially drive incremental profit for the
companies. We need to stop worrying whether these companies gain from such
initiatives and accept that they have found a perfect way to use capitalism to
do good.
BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA,
CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO,
INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2
By
Mauro Libi
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