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Mauro Libi Crestani: Profit and sustainable solutions to social issues

Can a company gain a competitive advantage while solving social problems. In fact, that is what the most innovative and successful companies are currently doing. We need to overcome the stigma associated with profit-seeking behaviors. Profit is actually essential for enabling scalable and sustainable solutions to social issues. We need to stop criticizing profit-seeking behaviors of companies and at the same time attempt to channel some of those profits toward  towards greater social purposes. After all, the source of all philanthropic donations and tax revenues come from business profits in the first place.

Mark Zuckerberg started Internet.org. Did he start this company for profit or for the greater good of society? When we get involved into that debate , then we are at war with the very companies that can do good and have the money resources to help society. Facebook and Google in 2013 committed their companies to getting the 5 billion people around the world without Internet access online. Mark Zuckerberg, the CEO of Facebook wants this project to be known as charity. He tried to downplay the idea that it is a share value and that his company gains also from helping others.  “ … focused on [Internet access] more because we think it’s something good for the world rather than something that is going to be really amazing for our profits.” But seriously, what is wrong if Facebook and Google gain why they bring internet to poor and third world countries? Third world and impoverished countries will have access to information that can help them in business and in agriculture and in finance and where they can have internet access to medical doctors. This is the right social issue  for Facebook and Google to take on, because they want to solve it. It aligns business and social incentives. At the same time most of the people who the companies help connect will become Facebook and Google users, and potentially drive incremental profit for the companies. We need to stop worrying whether these companies gain from such initiatives and accept that they have found a perfect way to use capitalism to do good.
BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2
By Mauro Libi
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