Mauro Libi Crestani: The success of the Walt Disney Company

Walt Disney created theme parks, animated movies and lots of products sold in their stores worldwide. They own TV stations and cruise lines and Marvel entertainment. No one can deny the success of the Walt Disney Company.

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Walt Disney had the imagination of the creation of mechanical robots for his characters. He imagined a them park that few could ever envision. Everyone will admit the successes of Walt Disney. But it did not start this way. In his early days Walt Disney was fired from a newspaper for lacking imagination. They said that he had no ideas. His first animation studio was a failure and went bankrupt. One of his popular early animated characters was lost to Universal Studios. When he came up with the idea if Mickey Mouse, MGM Studios told him that a giant mouse would scare women and children. The city of Anaheim, California did not originally want his theme park there. They thought that it would attract riff-raff.

Despite all of his early failures, Walt Disney never gave up, he had a very positive attitude and always thought he had winning ideas.

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Walt Disney once said, “The difference between winning and losing, is most often, not quitting.”

Walt Disney would never have become this wonderful company and none of those parks or children movies produced by them would exist today if he would have given up when others told him that he had losing ideas. If he would have quit after bankruptcy. But Disney persisted and believed in his own success. He tried many times before he succeeded. If Disney did not have the positive attitude that he did, none of that would be around today.

By Mauro Libi

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