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Mauro Libi Ctestani: “Your employees can be your best social media asset.”

By Mauro Libi Crestani. A company that wants to succeed needs to present to the market place quality goods and services. A company that has that quality product can greatly enhance its sales and image by working on a work ethic initiative.


“You can not be the best place to buy if your not the best place to work.”,  this is a quote by Jay Baer. He gave a talk on social media. Yes, we have websites and we have blogs and twitter and facebook, e-mail advertising, the list goes on and on. Without your employees  telling your customers how wonderful that your company is, then the rest of the social media efforts have little value. “Your employees can be your best social media asset.” An employee who believes in your product and is happy working for your company will tell friends and family and everyone that he or she meets. They will be your best sales person even when they are not working.

Initiatives to increase employee work ethic are widely used by corporations and businesses in attempts to increase profitability and employee morale.

Rewards to encourage a work ethic can take the form of financial remuneration, public recognition and promotion to positions with a higher profile and greater responsibility. Rewards make the employee feel like they are being recognized for their hard work and extra efforts. When the other employees see one of their co-workers get a bonus check for extra work, this has a positive effect on the whole working staff. Everyone wants to do that extra work to achieve a bonus. Reward can be part of a competition goal. Your employees might be offered a job promotion or a bonus or pay raise if they reach a certain goal or sell the most. Healthy and fun competition in the company works.

Punishment is used for poor job performance or for lack of effort on an employee part. It is one of the task that no one likes to do but if an employee does not show on time or slacks off, his co-workers will begin to resent having to work harder than he does and be treated the same. A bad apple has to be dealt with or it will affect the morale of the staff. However, punishment for bad behavior without reward for good behavior will only cause high turnover of good people. So use punishment carefully.
BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADURO, INVERSIONES 4528, MAURO LIBI CRESTANI, RECADI, RUSAD, SICAD, SICAD 2
Teaching and encouraging your staff to work as a team can make a big difference. Employees that work together can achieve so much more. When people are part of a team, it often leads to an increased work ethic, both because they don't want to disappoint the other people on the team and because the support of others working on the same project tends to support people and motivate them to greater effort. By Mauro Libi Crestani.

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