By Mauro Libi Crestani. When looking to increase your company’s productivity, one of the key things that all companies do that seems to work is look for ways to change and improve. While looking for that new idea and concept we must not forget a quote by Oscar Wilde, "Nothing succeeds like success" .
Was he right?
In a world where ambitious people practice the habits of successful people with mixed results, perhaps he was, at least somewhat. What a businessperson might see in Wilde's statement is this: the key to continued success isn't continually reinventing one's ambitions; it's continually translating the success one already has into new opportunities.
There is an old saying , ‘If something works stick with it,’ .
If you are running a chain of pizza stores and everyone seems to prefer your sauce over everyone else then why would you change the sauce?
If your company offers a personal service that is outstanding and gets you many referrals, - Do not change!
I love the story of Pete Sampress, the famous tennis player. He had a very successful backhand swing using both hands. It made him famous but he was not number one. His backhand swing was successful but was not as successful as if he used one hand on his back swing. Pete’s couch saw anything that was not a number one standing as a failure and he risked it all to change pete’s back swing. Jim Rohn said, “If you are not willing to risk the usual, you will have to settle for the ordinary.” It is up to you to decide if you found the answer to success. If you have stick with it. By the way, if you did not know, Pete Sampress went on to be number one in tennis and the youngest player ever to win Wimbelton.
Companies like Coke-Cola and Pepsi are very successful. People like the taste of their drink. You do not see Coke or Pepsi changing the taste of their drink. They know and believe in Oscar Wilde’s quote "Nothing succeeds like success" .
Not changing a success model does not mean that you allow things to stay stagnant. There is an old business saying that stagnation equals death. Apple Computers has a winning concept of their retail stores that people like. Their stores are always crowded. They offer training and excellent service. That they will never change. The technology of their phones are always changing and they always need to look on how to be the number one with the latest in technology. As far as the technology on computers and cell phones that is changing constantly and they realize that if they did not work at coming out with the latest first, then their competition will take that number one spot, that you need to be aggressive and not lose your competitive edge. So the key is to find out what is the constant success and stick with that. Do not reinvent the wheel, just redesign it.
Steve Jobs from Apple Co. felt that although the Apple retail stores and their service were winners, that their phone did need to be constantly reinvented as he once said…”Apple is going to reinvent the phone and here it is…”.
By Mauro Libi
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