Mauro Libi Entrepreneur

ByMauro Libi Crestani . “Of diseases in the Third World, AIDS is getting the most attention and focus. Not coincidentally, it is also one of the few diseases that remain a threat to Third World countries.” This is a quote in 1999. South Africa was being sued by Pfizer Drug company for trying to manufacture it’s own cheaper AID’s medication or to import the drug from India. Pfizer had a patent on this medication and South Africa just could not afford its high price. In the middle of 1999, the interests of the pharmaceutical industry (via lobbying through Vice President Al Gore) had resulted in the US actually threatening South Africa with trade sanctions for trying to develop generic and cheaper drugs to fight AIDS etc. The possible implications of such a trade sanction would have been considerable when realizing that, according to UNICEF, more people in Africa have died from AIDS than from conflicts. We can understand how Africa had an obligation to try to save its citize...

By Mauro Libi Crestani . Business initiative is about setting goals and it is the steps that you take to achieve those goals. The most important goal is having satisfied customers. No - not just satisfied customers, loyal fans, raving fans for customers. A long time ago I read a story about a young man. We will call him Carl. Carl started a company and it was very successful. His customers loved him and the loved his product. They could never dream of buying this product anywhere else. Some investors saw the how productive and profitable Carl was and they invested in him to build many more companies, big companies. Carl made the same wonderful product that he always made. For some reason, it just did not sell. Not only that, his original store was not doing as well as it once had done. His loyal customers proved to be not so loyal and they started to look for where they got the best price. Carl’s company was failing and he had no idea why.(Mauro Libi) If Carl had spoken to...

By Mauro Libi Crestani : The Corporate world has often been criticized for it’s drive toward profit even if it meant that it would come at society’s expense. ”Save Money, Live Better”. That’s Wal-Mart’s slogan, but Wal-Mart workers themselves certainly wouldn’t say that they live better after beginning employment with the retail giant. A 2005 study found that Wal-Mart reduced the take-home pay of workers by an astounding $4.7 billion dollars annually, adding insult to injury considering that workers are often forced to work overtime for zero pay. Wal-Mart does everything it can to deny its workers basic rights, spending an enormous amount of time and money keeping unions out including $7,000 anti-union camera packages, $30,000 undercover spy vans, $100,000 24-hour anti-union hotlines and a $7,000,000 rapid response team with a corporate jet.  The Walmart story above is from 2005. It is understandable. Corporations are in business to make money. They are responsible to the...

Mauro Libi Crestani said: Watch your attitude. It is the first thing that people notice about you. When hiring your sales staff remember that attitude is everything. "Sales are contingent upon the attitude of the salesman and not the attitude of the prospect.",  this is a quote from William Clement Stone. When trying to make a sale to your customer, remember your attitude can many times affect their attitude. If you have some personal issues at home, leave them at home. To your customer, your actions and dress and mood have to express how buying from you is a positive thing to do. How it is the right thing. There is no room for negative thought. You do not want your customer to doubt his decision in choosing to buy from you and your company. Any objections and questions the customer has, needs  to be handled with the attitude that their question is important to you and your company but it all leads down a road with positive results.   It is a fact that succe...

Share value is not charity. It is not big business giving away charity money. Share value is where companies find common ground with societies issues. Areas where a company can help society and in turn the company will also profit.  Walmart is the largest retailer in the world. Each week over 260 million customers visit more than 11,500 of their retail stores. It's sales amounted to $482 billion dollars.  In 2011 Walmart decided to take  on some big social issues to build a stronger business. Through the Empowering Woman Together Initiative launched in 2011, they’re making that strategy a reality. They are  using their size and scope to help women-owned businesses around the world succeed and grow, Beth Keck, senior director of women’s economic empowerment at Walmart, believes her company can give more women the opportunity for success through the shared value mindset. “All of these initiatives are improving our bottom line."  One such example...

One must have a positive attitude if you want to advance. If you want to be ahead of all the rest then you must believe that you will and can succeed. If you have an idea, then you need to act on that idea. Of course it can end in failure. Does that mean that you have failed and that you should give up? Of course not! Having a positive attitude means that you believe that your idea will succeed in the long run. It may involve some changes to the original idea. You learn from your mistakes. You have to see failure for what it is. Failures are lessons in how to do something right. So take your idea, go with it, try it out, experiment with it. If the idea fails, make your changes and try again. A negative attitude tells you to give up with every stumbling block, it tells you not to take chances and to play it safe. That is not a recipe for success. Pablo Picasso was quoted as saying, "Action is the foundational key to all success." If you are playing life safe then ...

A quiet corporate revolution is underway. Companies are beginning to compete to change the world for the better. The drive for profit, often criticized for coming at society’s expense, is driving and enabling solutions to many of the world’s most challenging problem In the past companies ignored the social and environmental consequences of their activities. Their main responsibility was delivering returns to shareholders. The better ones would do some charity and that was their extent that they did for society.   These days there is a new corporate revolution taking place. Corporations are partnering with the communities of the world. They are working together to make real changes in the world. From everything that includes, improving health in poor communities to job training and opportunities, environmental issues, the list goes on and on.  BANPLUS, BANPLUS VENEZUELA, CADIVI, VENEZUELA, CENCOEX, DIRECTOR PRINCIPAL DE BANPLUS, GOBIERNO DE CHÁVEZ, GOBIERNO DE MADUR...

Henry Ford once said, "Think you can or think you can't - either way you will be right". Now not everything you do or try will succeed. "Like success, failure is many things to many people. With Positive Mental Attitude, failure is a learning experience, a rung on the ladder, a plateau at which you get your thoughts in order and prepare to try again." , quote by Clement Stone. When things do not go your way, you must repeat to yourself, "I will win, not immediately, but definitely". Henry Ford was proud of his failures. He believed if he did not fail, then he would have never learned how to succeed. Every failure can be an opportunity for you also to learn or grow or it can be an obstacle that gives you an excuse to quite, the choice is yours.  As a business owner I personally would only hire people with a positive attitude. Of course as we mentioned above, by hiring positive people  you will be  dealing with  people that never accepts failure and...