Mauro Libi: Share Value initiative help enterprises to affect social changes

A Japanese beer company called Kirin Brewery decided to become part of Shared Value Initiative. They wanted to effect social change. First, they felt that as a company providing alcoholic beverages that they should share the responsibility for drunk driving. So they developed the first non-alcoholic beverage that taste like beer called Kirin-free. Drunk driving in Japan has decreased 63% in the last 20 years and Kirin would like to think that they played a part.

When an earthquake hit in 2011 in Japan, Kirin launched a support program providing six million yen to assist in the reconstruction efforts. They also are using the juice of pears produced in the Fukushima region. This area had rumors after a nuclear accident that were not true that the trees were harmful.

One does not think of an alcoholic company as benefiting society, but as Kirin Co. has proven with shared valueinitiative, we all can help each other by working together toward a common .

Visitanos...

Síguenos en Twitter @maurolibi15 / Google+

Visite tambien:

http://iniciativasdevalorcompartido.weebly.com/

http://sharevaluesiniciative.weebly.com/

Comentarios

Entradas populares de este blog

Mauro Libi Crestani: Change initiatives are not just whole scale business transformations

By Mauro Libi Crestani. Business hire management teams to figure out new ways to solve customer problems, improve products, create new revenue streams, and reduce costs. This involves creating new ideas for change. Technology, innovation, products and the way of doing business means coming up with new ideas for staying competitive in today’s quick moving market. Every change starts with an idea—a vision of what could happen to create a tangible benefit for an organization. But ideas are not enough. Change initiatives are not just whole scale business transformations. These make-or-break moments can also be leadership changes, restructurings, culture changes, system implementations, operational excellence programs, workforce programs or new market expansions. This involves time and money. Given all the investment in change and its importance to a company’s future health it is important to take note that….. A seminal study by Harvard Business School professor emeritus John P.

Mauro Libi Crestani: Negative attitude can destroy your career and personal life

I once went into a car dealership for a car purchase. I was meet by a salesman who was dressed in a well ironed suit and he had the biggest smile. He introduced himself by name and he asked for my name. He offered me something to drink as we discussed my desires in a car. Let me assure you, that you came to the right place. He had been with that dealership for years. His customers stayed with him each time they wanted a new car. I was told that this car dealership was about positive attitude. The salespeople , the finance department , the service department all had to be positive that their customers were treated with the best service and that all their needs and concerns were listened to and acted on. I felt so positive that this was the place for me. I have a married friend who in sales. He is always depressed and always quiet. He is my friend and I once went to him to purchase his product for my company. He was telling me how sales were down, that he was not sure that he w

How does technology help in business communication?

One of the elements which has undoubtedly worked to support our growth, expansion and excellence projects in the last years, has been technology applied to business communication. I still remember when everything was reduced to memos, billboards, advertisements, photos and one or another printed publication in order to communicate inside the company; at the same time absolutely massive Advertising in existing media was in charge to go to the great public which included our customers and prospects. Today we can say that with the advance of humankind, communication needed is also appearing. And our times make use of digital communication to improve business processes with more efficient and functional ways which allow more interaction, and overall, business productivity. Technology in communication expressed in the use of Internet, and with it, the Web, social networks, e-mails, multimedia resources (videos, infographics, memes, podcast, live broadcast, etc.); joined wi

Mauro Libi Entrepreneur

Buscar este blog