Mauro Libi: Share Value initiative help enterprises to affect social changes

A Japanese beer company called Kirin Brewery decided to become part of Shared Value Initiative. They wanted to effect social change. First, they felt that as a company providing alcoholic beverages that they should share the responsibility for drunk driving. So they developed the first non-alcoholic beverage that taste like beer called Kirin-free. Drunk driving in Japan has decreased 63% in the last 20 years and Kirin would like to think that they played a part.

When an earthquake hit in 2011 in Japan, Kirin launched a support program providing six million yen to assist in the reconstruction efforts. They also are using the juice of pears produced in the Fukushima region. This area had rumors after a nuclear accident that were not true that the trees were harmful.

One does not think of an alcoholic company as benefiting society, but as Kirin Co. has proven with shared valueinitiative, we all can help each other by working together toward a common .

Visitanos...

Síguenos en Twitter @maurolibi15 / Google+

Visite tambien:

http://iniciativasdevalorcompartido.weebly.com/

http://sharevaluesiniciative.weebly.com/

Comentarios

Entradas populares de este blog

How does technology help in business communication?

One of the elements which has undoubtedly worked to support our growth, expansion and excellence projects in the last years, has been technology applied to business communication. I still remember when everything was reduced to memos, billboards, advertisements, photos and one or another printed publication in order to communicate inside the company; at the same time absolutely massive Advertising in existing media was in charge to go to the great public which included our customers and prospects. Today we can say that with the advance of humankind, communication needed is also appearing. And our times make use of digital communication to improve business processes with more efficient and functional ways which allow more interaction, and overall, business productivity. Technology in communication expressed in the use of Internet, and with it, the Web, social networks, e-mails, multimedia resources (videos, infographics, memes, podcast, live broadcast, etc.); joine...

Mauro Libi: Social responsibility can improve your financial performance

Social responsibility represents benefits for the society where the organizations are located, but for the companies too , since their effects are also felt in profitability.Just as you read it, it is proven that the risk of affecting the profitability of companies and enterprises grows when there is no specific application of responsibility with the organization's environment, nor transparency and business ethics. It is therefore, essential that organizations incorporate socially responsible actions into their management and, the benefits go beyond philanthropy or timely help that companies can provide to the communities where they operate.The actions of social responsibility are highly beneficial for organizations beyond the immediate effect that their action generates in society, and in the long term, the contribution that companies and enterprises make in their environment help generate a virtuous circle and healthy economic development. How they do this...

Mauro Libi: Where is the performance evaluation points going?

On some occasions, we have recall to the performance evaluation but only in a lateral way, so in this opportunity we will talk a little bit more about the subject, in particular, on the trends of this system.Let us define that the performance evaluation is a formal system which objective is to estimate the accomplishment of the worker’s labor obligations.The idea is to document the performance and productivity of an employee to point out what areas they could improve. This instrument allows the managers to evaluate their workers and then, use the evaluation results at the moment to decide a promotion, transfer, dismissal or a salary increase of these employees.With performance evaluation, team leaders, managers or directives have the possibility to carry out a quantitative and qualitative analysis of the efficiencyrank that the workers show in the performance of their tasks. The issue that keeps us occupiedhas to do with the validity and reliability of the traditional ...

Mauro Libi Entrepreneur

Buscar este blog