Por Mauro Libi.- When the domestic markets have been fully covered, companies seek to expand beyond borders, so it has been since ancient times, when the great civilizations of humanity sought new markets for the placement of their goods. We can’t forget that the contact of America and Europe began in this way, with the search for a new route to the Indies. But back to our times; let us first define what international business is.
International
businesses are the exchange of goods and services that takes place between agents
belonging to different countries. It is a scenario where rules, conventions and
behaviors apply that go beyond the local or regional. In times of globalization
and digital revolution the distances that previously separated organizations
that were at both ends of the globe have been reduced. New technologies put
companies across the globe face to face and greatly simplify international
business. There was never a better time for cross-border business operations.
These
technologies have meant that international trade is no longer a privilege of
large conglomerates only, but is an option for many companies that want to
explore commercial scenarios other than locals. In fact, the issue is now a
necessity for organizations that have understood that the exchange of goods and
services can’t be restricted to the boundaries that mark the borders of the
country where they are located.
Why
international business? For there are several reasons and although for every
organization operate some causes and govern different expectations. Sales
expansion is, if you will, the first big reason. Breaking the borders means a
greater production of goods, services and a growth of the placement of them.
Beyond national boundaries, there are simply more consumers than in local
markets, but there is a condition for the expansion to work: Products have to
generate enough interest and meet international quality standards then, we have
to obtain new resources as another reason for international trade, and is that
sometimes the motivation is to look for capital, technology, information or
work strategies.
Finally, we
have the risk reduction; this is when the reason is not the establishment of an
offensive strategy of expansion or growth, but protection and defensive. This
operates when companies establish connections with organizations from abroad to
minimize the risks of sales and profits when local businesses don’t give the
expected result.
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