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International Business: Why? And for what?





Por Mauro Libi.- When the domestic markets have been fully covered, companies seek to expand beyond borders, so it has been since ancient times, when the great civilizations of humanity sought new markets for the placement of their goods. We can’t forget that the contact of America and Europe began in this way, with the search for a new route to the Indies. But back to our times; let us first define what international business is.
 
    International businesses are the exchange of goods and services that takes place between agents belonging to different countries. It is a scenario where rules, conventions and behaviors apply that go beyond the local or regional. In times of globalization and digital revolution the distances that previously separated organizations that were at both ends of the globe have been reduced. New technologies put companies across the globe face to face and greatly simplify international business. There was never a better time for cross-border business operations.

     These technologies have meant that international trade is no longer a privilege of large conglomerates only, but is an option for many companies that want to explore commercial scenarios other than locals. In fact, the issue is now a necessity for organizations that have understood that the exchange of goods and services can’t be restricted to the boundaries that mark the borders of the country where they are located. 

     Why international business? For there are several reasons and although for every organization operate some causes and govern different expectations. Sales expansion is, if you will, the first big reason. Breaking the borders means a greater production of goods, services and a growth of the placement of them. Beyond national boundaries, there are simply more consumers than in local markets, but there is a condition for the expansion to work: Products have to generate enough interest and meet international quality standards then, we have to obtain new resources as another reason for international trade, and is that sometimes the motivation is to look for capital, technology, information or work strategies.

     Finally, we have the risk reduction; this is when the reason is not the establishment of an offensive strategy of expansion or growth, but protection and defensive. This operates when companies establish connections with organizations from abroad to minimize the risks of sales and profits when local businesses don’t give the expected result.



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