Mauro Libi Crestani: Share value and social progress

“Shared value offers corporations the opportunity to utilize their skills, resources, and management capability to lead social progress in ways that even the best-intentioned governmental and social sector organizations can rarely match.” the above quote is from Mark Kramer.

A company like Nestlé, which pioneered the shared value movement, insists that it has been creating shared value since its precursor company was founded in 1866. Many companies would argue the same—and with some justification. years ago it was called corporate responsibility. Mark Kramer and Michael Porter advocated the radical idea that companies that tackle social problems. They wanted a corporate revolution with the rallying call for companies to be "We all want to change the world".

Mark Kramer acts as a consultant helping corporations create shared value initiative for their company. He believes as his quote above says that corporations can create better social change than any government. This creates a win-win situation. Society gains by the kindness of the company involved in shred value and the company gains by the good will that it creates for itself.

Every country has its poor community. If corporations can be seen as a friend of the poor community by assisting and helping its communities, then private corporations win and will also profit. If corporations are seen as the enemy of the poor and of the environment, then those corporations will lose. We have seen this in countries where brutal dictators have created the public conception of the evil corporation and have taken over its private sectors of business. We have seen this in Cuba and Venezuela among many other companies. The poor communities have lost hope and its corporate entities have not assisted them, so they looked toward government to help them. Government can never do as well helping society as the private corporate world according to shared value initiative concept.

By Mauro Libi

Google+

Visit: https://managementandbusinessprodutivity.wordpress.com/

https://gestionempresarialyproductividad.wordpress.com/

https://busineesproductivityandmanagement.wordpress.com/

https://www.facebook.com/maurolibicrestani

Comentarios

Entradas populares de este blog

How does technology help in business communication?

One of the elements which has undoubtedly worked to support our growth, expansion and excellence projects in the last years, has been technology applied to business communication. I still remember when everything was reduced to memos, billboards, advertisements, photos and one or another printed publication in order to communicate inside the company; at the same time absolutely massive Advertising in existing media was in charge to go to the great public which included our customers and prospects. Today we can say that with the advance of humankind, communication needed is also appearing. And our times make use of digital communication to improve business processes with more efficient and functional ways which allow more interaction, and overall, business productivity. Technology in communication expressed in the use of Internet, and with it, the Web, social networks, e-mails, multimedia resources (videos, infographics, memes, podcast, live broadcast, etc.); joine...

Mauro Libi: Social responsibility can improve your financial performance

Social responsibility represents benefits for the society where the organizations are located, but for the companies too , since their effects are also felt in profitability.Just as you read it, it is proven that the risk of affecting the profitability of companies and enterprises grows when there is no specific application of responsibility with the organization's environment, nor transparency and business ethics. It is therefore, essential that organizations incorporate socially responsible actions into their management and, the benefits go beyond philanthropy or timely help that companies can provide to the communities where they operate.The actions of social responsibility are highly beneficial for organizations beyond the immediate effect that their action generates in society, and in the long term, the contribution that companies and enterprises make in their environment help generate a virtuous circle and healthy economic development. How they do this...

Mauro Libi Crestani: Change initiatives are not just whole scale business transformations

By Mauro Libi Crestani. Business hire management teams to figure out new ways to solve customer problems, improve products, create new revenue streams, and reduce costs. This involves creating new ideas for change. Technology, innovation, products and the way of doing business means coming up with new ideas for staying competitive in today’s quick moving market. Every change starts with an idea—a vision of what could happen to create a tangible benefit for an organization. But ideas are not enough. Change initiatives are not just whole scale business transformations. These make-or-break moments can also be leadership changes, restructurings, culture changes, system implementations, operational excellence programs, workforce programs or new market expansions. This involves time and money. Given all the investment in change and its importance to a company’s future health it is important to take note that….. A seminal study by Harvard Business School professor emeritus...

Mauro Libi Entrepreneur

Buscar este blog