By Mauro Libi . The current circumstances require entrepreneurs to seek business strategy is the one that is able to combine business development with social prosperity. Companies must find a balance between the individual and overall balance. The social values inspired entrepreneurs can, by their actions contribute to furthering the interest of people towards the internal and external transformation. The changes that are occurring globally and locally lead us to assess the interest for the collective, indicating that companies that respond solely to their shareholders by fulfilling its raison d'etre may be lagging behind in the maelstrom of change that exists right now. Companies must outdo themselves in their contributions to society, it is no longer enough to create jobs and provide quality products and services, go beyond, contribute more to the welfare of the community. Currently it is not enough to be more productive, talk about growth or focus on the ...
I am a Venezuelan entrepreneur and chairman of The Libi Group, which groups several companies including the Food Processing Industry, Cold & Macaracuay Service, Inproceca and Frimaca. On my blog, i write about business, entrepreneurship initiatives, market strategies and other topics.