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Mauro Libi Crestani: ‘‘I believe you can be a great one in business if you believe in yourself


By Mauro Libi Crestani. Following high school, Ziglar served in the Navy during World War II and later attended the University of South Carolina. His life took a turn when he left school to pursue a sales career, hoping to earn a better living for his family. For two years, Ziglar struggled for financial survival. He was not able to make a living and was all about to resign himself to the fact that he would forever live a life of poverty.  

Then his boss, a Mr. Merrill had a few words with him that would change his life.   Mr. Merrill had a cookware company and Ziglar was a salesman working for him. I am going to quote part of this story from a book called ‘Life at the Top’ written years latter by Zig Ziglar.

Mr. Merrill: “ I have never  seen such a waste of time and effort”
Ziglar remembers. “Well, that was kind of a shock.
 But I asked, ‘What do you mean?’
He said, ‘‘I believe you can be a great one in this business if you would just believe in yourself, work on learning more, doing better and helping other people.’

Now, Mr. Merrill’s company had 7000 salespeople. Ziglar went from being one of the worst salespeople to the number two salesperson within a matter of weeks and then took a job with another company of was their number one salesperson. Merrell didn’t wave a magic wand over Ziglar that fateful day, but until that point, Ziglar viewed himself as a little guy from a little town. Merrell saw him as a potential champion. Merrell’s words were the key that allowed Ziglar to unlock the potential within. The key was belief. Now Mr. Merrill’s words was taken to heart by Ziglar but still as with anyone that tries a new and changing attitude, it was not easy and Ziglar still had his doubts that he would ever be anything more than just a little guy from a little town.

That was when he read Dr. Norman Vincent Peale’s book,  The Power of Positive Thinking. Dr. Peale helped me identify the real source of my problems. Needless to say, it was me.  Ziglar learned that he was the only thing standing between himself and his success. The way he saw himself, the way he saw others and what he believed about himself and others could either propel his success or inhibit it.

Zig Ziglar was to go on to become the most famous and successful motivational speaker in modern times. For the last fifty years of his life he was to give countless success seminars and workshops and wrote over twenty four books. His seminars stressed one main point. You could unlock your true potential if you just believed in yourself.

Positive attitude goes even a step further than just having belief in yourself. It changes who you are. When you encourage others to feel better about themselves and you encourage them to be more positive, then you will actually gain more out of that encouragement than they will get from your words.

“So many times people have responded so well. When you encourage others, you in the process are encouraged because you’re making a commitment and difference in that person’s life. Encouragement really does make a difference.” “Help other people do the right thing, tutor them if it’s possible and practical, but always encourage them. Encouragement is the fuel on which success thrives.” By Mauro Libi Crestani.


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