One of the elements which has undoubtedly worked to support our growth, expansion and excellence projects in the last years, has been technology applied to business communication. I still remember when everything was reduced to memos, billboards, advertisements, photos and one or another printed publication in order to communicate inside the company; at the same time absolutely massive Advertising in existing media was in charge to go to the great public which included our customers and prospects. Today we can say that with the advance of humankind, communication needed is also appearing. And our times make use of digital communication to improve business processes with more efficient and functional ways which allow more interaction, and overall, business productivity. Technology in communication expressed in the use of Internet, and with it, the Web, social networks, e-mails, multimedia resources (videos, infographics, memes, podcast, live broadcast, etc.); joine...
I am a Venezuelan entrepreneur and chairman of The Libi Group, which groups several companies including the Food Processing Industry, Cold & Macaracuay Service, Inproceca and Frimaca. On my blog, i write about business, entrepreneurship initiatives, market strategies and other topics.