Mauro Libi Entrepreneur

Procrastination is a vicious fiend that can destroy your productivity with murderous intent. If you want to get stuff done, you need to apply these three tips today. 1. Begin (even if you don’t want to right now). If I told you I always feel inspired to write, that would be a lie. But funny thing about that: without fail, after I grunt through an hour or two of work despite not feeling like it, I find myself in a state of flow where I lose track of time and keep on going until I have no words left to express. I often end up wondering, “What was all that procrastination about? This is a much better way to spend my time than what I was doing before*!” Your mind will resist your efforts to take action with all of its might. Please understand that your thoughts are convincing liars that will try to prevent you from doing things that will prove to be fun and fulfilling (don’t listen to them!). Prove me wrong. I dare you. * This morning, said “thing” was wasting two hours on T...

Succeeding as an entrepreneur takes hard work and persistence because, unfortunately, there is no business-startup fairy who magically bestows success on small businesses and their owners. Most successful entrepreneurs follow comparable patterns and share similar basic characteristics. Hundreds of online articles and published books claim to know the secret of success in business, but for the most part, they boil down to the same major points. Passion, perseverance and a positive attitude tend to set successful entrepreneurs apart. Cultivating these attributes requires an innate skill set and some tips to get started. So here are the main items to take into consideration if you’re trying to develop a business platform. These elements constitute will support a smart strategy for any new enterprise: Passion, Love what you do Passion is key to keeping a business strategy moving. Half-heartedness in an entrepreneurial endeavor will chip away at your drive to succeed....

Ted Turner was 24 when his father killed himself. "He went against everything he taught me: 'Be courageous and hang in there,'" Turner said. His father had just he had overextended himself with a $4 million purchase that expanded his company, Turner Outdoor Advertising, into the South's largest billboard company. Ted was to take over his father’s  company. A company so badly overextended that his dad saw no way out.  “I was gonna go broke if I didn't get things turned around real fast.” He had to leave college a few months earlier because his dad refused to pay his tuition. Before Ted was forced to leave college his dad sent him a letter calling him a jackass. Despite all the negative feedback that was part of Ted’s life , he had an inborn positive outlook. Here was a 24 year old handed a company that looked to be quickly going under. Ted’s attitude was, “I didn't care what, how much adversity life threw at me. I intended to get to the top.” “Life i...

By  Mauro Libi Crestani.  Business hire management teams to figure out new ways to solve customer problems, improve products, create new revenue streams, and reduce costs. This involves creating new ideas for change. Technology, innovation, products and the way of doing business means coming up with new ideas for staying competitive in today’s quick moving market. Every change starts with an idea—a vision of what could happen to create a tangible benefit for an organization. But ideas are not enough. Change initiatives are not just whole scale business transformations. These make-or-break moments can also be leadership changes, restructurings, culture changes, system implementations, operational excellence programs, workforce programs or new market expansions. This involves time and money. Given all the investment in change and its importance to a company’s future health it is important to take note that….. A seminal study by Harvard Business School professor emeritus...

By Mauro Libi Crestani . Buying decisions are always the result of a change in the customer's emotional state. While information may help change that emotional state, it's the emotion that's important, not the information. Our emotions trigger us to buy. Don't make the mistake thinking that people buy what they need. People buy what they want. Needs are driven by logic while wants are driven by emotions. If you figure out the key to how to appeal to a customers wants  then you can find more eager customers. This is all about………  ‘Positive Marketing.’ You have to create a positive customer attitude toward your product. The $200 pair of  jeans that you are selling has to be the one that teens find appealing. They could easily let their mom pick out a $15 pair of jeans, but that is not what they want and their wants dictate their needs and therefore it is not what they will buy. Does your marketing give off a positive appeal to your target customer...