Mauro Libi Crestani: Why companies are promoting the positive attitudes of their people and workers ?
“I BELIEVE THAT POTENTIAL IS UNLIMITED – SUCCESS DEPENDS ON DARING TO ACT ON OUR DREAMS” – MRS. ESTÉE LAUDER Since 1946, The Estée Lauder Companies has built its reputation on the quality of its people and on their positive attitudes. By Mauro Libi Crestani . “If you push yourself beyond the furthest place you think that you can go, you will be able to achieve your hearts dream.” This is also a quote from Estee Lauder. She would tell her employees to stay positive and determines and that they will get there. If you check the website of this high quality company, you will find a company that invest a lot of time and money into promoting the positive attitudes of their people and workers. Leonard Lauder calls the company’s employees family and says that his workers do not have a job but a career and that they are the most important asset to the company. Every aspect, every step of their interactions was carefully planned out to create that positive ...